2009-07-22 16:28:01 -

Initiate Systems, Inc. : , a leader in multi-domain master data management : (MDM) solutions that enable information sharing and improve data quality, announced today a new partnership with Datanomic Ltd : , an innovative provider of data quality technology. Initiate will resell Datanomic’s dn:Director™ enterprise data quality management product as an optional Initiate Master Data Service ® : component.

The relationship expands Initiate’s data quality suite and offers customers a combined MDM and data quality solution from a single supplier. Customers also can leverage existing investments in enterprise data quality technologies through Initiate’s adapter program.

The Initiate partnership with Datanomic offers value to enterprise customers pursuing MDM initiatives whether they seek a tightly-integrated

solution from a single supplier or have yet to invest in data quality technologies. The combined MDM/data quality solution will deliver rapid time to value, low total cost of ownership and intuitive, easy-to-use tools oriented toward business users.

U.K.-based London Borough of Brent uses the combined solution to power its client Index that draws from many disparate information systems, consolidates the data and builds a single view of the borough’s citizens.

“The Initiate and Datanomic joint solution is fundamental to improving London Borough of Brent’s customer service,” said Tony Ellis, head of information technology for the borough. “Consolidated, comprehensive and accurate data is vital in our deployment of citizen-centric services and compliance with governmental legislation.”

“As the council undergoes an ambitious service-wide transformation, the client index is a real enabler for more efficient service provision.
Bottom line benefits are already being achieved in areas such as internal information sharing, licensing, provision of child care and increased fraud detection. In September, the system will be integrated into our new CRM system providing staff with the accurate customer information needed to provide a high quality of customer service,” Ellis added.

According to industry analyst Andy Hayler of The Information Difference, the combination of services gives companies more confidence.

“For any organization, combining MDM and data quality technologies leads to increased trust in critical business data by the downstream users who rely on that data,” said Hayler. “To realize these benefits fully, organizations need tight and well-orchestrated integration between their MDM platform and their data quality tools.”


About Datanomic

Datanomic’s holistic approach to delivering fit-for-purpose data and screening accuracy enables its growing list of blue chip clients around the world to achieve a rapid Return on Investment by exposing and correcting deficiencies in information their businesses rely upon, and by discovering potential regulatory and legislative compliance data issues in line with proactive risk management. Our clients come from a wide spectrum of industries including financial services, telecommunications, government, healthcare, utilities, professional services and engineering. For more information, please visit: www.datanomic.com :



About Initiate Systems

Initiate Systems : enables organizations to confidently share critical data assets. Multinational corporations : , healthcare organizations : and government agencies : rely on Initiate ® software and services to deliver complete, accurate and real-time views of data spread across multiple systems, domains or databases. Initiate’s multi-domain master data management (MDM) solutions facilitate interoperability, information sharing, entity resolution and data quality to increase revenues, reduce costs and mitigate risks. Initiate operates globally through its subsidiaries, with corporate headquarters in Chicago and offices across the U.S., and in Toronto, London and Sydney. For more information, visit www.Initiate.com : .



Initiate Contact:Maria DiecidueInitiate Systems, Inc.312-395-1345 mdiecidue@Initiate.com : mailto:mdiecidue@Initiate.com orDatanomic
Contacts:Jeremy JonesDatanomic Ltd.+44 (0)1223 228418 jeremy.jones@datanomic.com : mailto:jeremy.jones@datanomic.com orVanessa

LandDevonshire Marketing+ 44 (0)870 242 7469 vanessa@devonshiremarketing.com : mailto:vanessa@devonshiremarketing.com