2010-03-09 11:09:17 -

Muscle Flex Inc. ( www.MuscleFlex.com : ) (Pink Sheets:MFLI) announced today that it has reviewed the first edits of The Complete Package™ ( www.TheCompletePackageTV.com : ) Reality TV Show pilot and opening episode as well as the two-minute sizzle reel and has exceeded its expectations in every measure. TLK Fusion ( www.TLKFusion.com : ), BRAVADA / Muscle Flex’s partner in The Complete Package which includes Wesley Morris Entertainment ( www.WesleyMorris.com : ), have been engaged in substantive discussions with a number of high profile Hollywood entities and power brokers with regards to The Complete Package and have received a tremendous degree of interest. As well, a growing list of high profile national media and nationally syndicated

talk shows and programs have requested and are awaiting copies of the two-minute Complete Package sizzle reel which shall be released to the media and the public. The release date of The Complete Package sizzle reel is expected the week of March 15 th .

“The strategy has always been to develop the most compelling and intriguing pilot for The Complete Package - and we've done it - there is no show out there like this!” replied Tracy Keyser, Co-President of TLK Fusion. “To be successful in Hollywood you have to do things right the first time and get the right people involved at the right time. We knew that when Danny Alex brought The Complete Package reality show to Ken and I that the show and its concept had amazing potential and that TLK Fusion could deliver the right high powered Hollywood insiders to make a show of this caliber a ‘reality’ as well as a success. When you introduce The Complete Package to someone it immediately captures their imagination as to the show's relevance and entertainment value - and I mean ENTERTAINMENT you have to see to believe! We are very proud of the project."

Danny Alex, BRAVADA / Muscle Flex CEO and creator of The Complete Package, replied, “What I want people to understand is with The Complete Package we are not only creating a television reality show but a franchise. There are so many things planned around the show and BRAVADA / Muscle Flex and its partners, TLK Fusion and Wesley Morris, are moving at an accelerated pace to make The Complete Package a success. When people see The Complete Package two-minute sizzle reel, I have no doubt that they will catch the same excitement that we have!!”

The Complete Package pilot and opening episode incorporated a number of dramatic elements such as the Truth Booth, hidden spy cameras, roving action cameras along with our “Man amongst the Ladies” host, Manny Streetz which brought out the very best (and worst) from the contestants vying for a spot in The Complete Package television reality series.



The Complete Package™

The Complete Package is a new reality television show that merges sex appeal, style, attitude and business savvy. The Complete Package winner will be selected on: Beauty, Charisma, Business Smarts, Fitness, Fashion Sense, Intellect, Sex Appeal, Confidence, Spirit and Heart and will represent and be the face of BRAVADA International for one season.

The Complete Package will redefine what sexy is in America. The 10-15 episode series will incorporate all of the drama, humor and the unexpected that comes when women compete. How does a beautiful woman get prepared for the opportunity of a lifetime? What decisions go into hair, make-up, wardrobe, and attitude to standout from the rest in a Beverly Hills, 90210 setting? What interaction takes place when they’re living with the competition? Who’s their friend and who’s their enemy?

This is a 24/7 competition never out of the eye of the camera. Special features in the show will include fashion couture on-a-budget, a swimsuit contest, perseverance, endurance, fitness, sales and business acumen, public appearances, and getting real in the ‘must see and hear’ Truth Booth. Each week one contestant will be eliminated until only one winner stands in the spotlight, The Complete Package.


About Muscle Flex Inc. / BRAVADA International Ltd ( www.MuscleFlex.com : )

Muscle Flex / BRAVADA is a leading edge media, fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

www.BravadaLtd.com : www.MuscleFlex.com : www.MuscleFlexVATA.com : www.TheCompletePackageTV.com : www.BuyTheBeagle.com : www.GetTheBUDDY.com : www.MySpace.com/TheMuscleFlex : www.Twitter.com/MuscleFlex : www.youtube.com/MuscleFlexTV :

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. “Muscle Flex” is a Registered Trademark of Muscle Flex Inc. “The Complete Package” and “Bravada” are Trademarks of Muscle Flex Inc.


Muscle Flex Inc.Danny Alex, CEO310-717-1003 investors@muscleflex.com : mailto:investors@muscleflex.com