2008-11-10 04:10:02 -
www.infoGROUP.com - Nellie PR Ellen Carroll, + 44 (0) 115 9220540 / + 44 (0) 7790631547 Email: ellen@nelliepr.co.uk or infoGROUP Lisa Olson, 402-593-4541 Senior Vice President, Corporate Relations E-Mail: lisa.olson@infogroup.com infoUK, the business-to-business sales leads and business data provider, has launched infoUK.com its online sales leads and direct marketing tool for B2B marketers, small businesses and business owners.
infoUK.com
has been designed as a new business tool to help marketers and businesses to generate sales and secure profitable new customers. Launched in beta to encourage more user interaction and involvement, the site at www.infouk.com incorporates real-time technology to react and adapt according to user feedback and requirements.
Offering a wide range of web-based tools for sales leads, direct mail marketing, telemarketing and customer relationship marketing (CRM), the site is expected to offer B2B marketers a real alternative and will bring greater choice into the market.
Further enhancements, including email marketing, customer retention, marketing campaign management and fulfilment are due to be rolled out in the coming months. Sitting behind the site is infoUK's business data bureau through which the company is already providing a bespoke range of services for clients with more complex requirements, including analytics and hosted data solutions.
Richard Lloyd, general manager of infoUK, said: "We have designed the site in such a way to benefit both experienced marketers and new users of business data alike. The site is user and need-specific so that customers have simple and easy access to more targeted and profitable new business opportunities. It's not just about new business acquisition; it's about providing the right type of prospects and leads to support better business."
Key features of infoUK.com include:
-- A 'look-a-likes' feature to enable users to submit basic details on their best customers to download hot new sales leads and prospects that mirror and have similar characteristics to existing good customers
-- Instant access to sales leads, information on businesses, business contacts and decision makers
-- Targeted direct mail and telemarketing lists in a wide range of downloadable formats
-- Dedicated features and support for marketers and data professionals to help them generate revenue
-- Online tools for small businesses and business owners to introduce them to the benefits of direct marketing
-- Direct business data and sales leads feeds into CRM packages, including Salesforce.com.
Richard Lloyd concludes, "Customers aren't afraid to shop around to get the best results at the best price. In today's business climate, effective marketing is more critical than ever before to secure and retain the right kind of profitable new business. Through this site and our look-a-like service we are providing easy access to exactly that."
About infoUK
infoUK (www.infoUK.com) provides the most in-depth and accurate B2B sales leads and business data in the UK today - all verified, available online and direct from infoUK's B2B marketing database of more than 2.2 million businesses.
With headquarters in Manchester, infoUK's in-house team of researchers make in excess of two million calls, every year, to get the latest information about businesses, including key contact names, company names and addresses, telephone numbers, website and email addresses.
At www.infoUK.com business customers can look-up businesses, download prospects just like their own best customers, and access the most up-to-date B2B sales leads and business data to create targeted direct mail marketing and telemarketing lists, easily be sorted by industry sector, size of business and geography, to acquire new customers, generate sales and secure more profitable business.
About infoGROUP
infoGROUP (www.infoGROUP.com) (NASDAQ: IUSA), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoGROUP has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoGROUP database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoGROUP products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click www.infoGROUP.com.
Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.
Online B2B Marketing Tool Launches to Help Address Sales Leads and
Direct Marketing Needs
