2012-01-17 07:48:08 - NKM Group’s Saudia Hyper, Al Anees Group to provide market access to 8 key Doha areas via 13 stores

January 16, 2012
Informatica Qatar (iQ), an IT Consulting Firm and Technology Solutions Provider offering innovative and high-quality systems integration solutions, has signed agreements with two new channel partners –Saudia Hyper and the Al Anees Group – to distribute devices for global ICT solutions provider Huawei.
Huawei has chosen iQ to exclusively distribute and provide after-sales service for the IDEOS, IDEOS X5 and other future Huawei mobile phones launching in Qatar. IDEOS is a mid-priced multimedia and social networking focused phone, while the IDEOS X5 is a higher-end unit with a 3D user interface aimed at tech enthusiasts and professionals. Both units are powered by the Android operating system.
Saudia Hyper is a hypermarket subsidiary of NKM Group, the operator of Qatar’s trusted

chain of hypermarkets, Qatar shopping complex Markiya and Qatar Big Mart Muaither, while Al Anees is a leading wholesaler and retailer of mobile phones and accessories. Their combined 13 outlets in New Rayyan, Al Markhiya, Muaither, Souq Najada, Musherib, Mansora, Najma and Industrial Area will significantly broaden the market for Huawei products in Doha.
“As a major partner of Huawei we want to deliver a broad consumer audience for its high-quality yet reasonably-priced products. Our agreement with Saudia Hyper and Al Anees will enable us to reach more key areas in the vicinity of Doha while associating our offerings with some of Qatar’s respected names in wholesale and retail,” said Ramy Numair, Commercial DirectorInformatica Qatar.


The agreement with Saudia Hyper and Al Anees Group marks the third wave of Huawei-related channel partnerships entered into by iQ. The company had initially signed up Safari Group and Sky Net Group, followed by Family Food Centre’s MicroWorld store and Dubai Technology.