2012-12-04 15:04:57 -
NEW YORK, NY -- (Marketwire) -- 12/04/12 -- Infor, a leading provider of business application software serving more than 70,000 customers, today announced the acquisition of Orbis Global, a leading provider of SaaS-based marketing resource management (MRM) software to large and mid-market companies. Based in San Francisco, Orbis Global is a significant addition to the Infor Epiphany suite, enhancing marketing lifecycle management to enable faster, more effective decision making from marketing, sales and service.
- Infor has acquired Orbis Global, a leading provider of MRM software originally founded in Sydney, Australia, and now based in San Francisco. Orbis Global has a strong presence in Asia-Pacific, with quickly growing footprints in North America and EMEA.
- The acquisition of Orbis Global further strengthens the Infor Epiphany suite, providing MRM capabilities that offer global marketers a holistic, closed-loop CRM solution that blends marketing, sales and service for more effective management of the marketing lifecycle.
"Acquiring Orbis Global enables Infor to create a closed-loop CRM solution that bundles marketing, sales and service, providing customers the right tools to plan, execute and monitor multi-channel marketing campaigns," said George Wright, SVP and GM, Epiphany, Infor. "Infor Epiphany will become an even more efficient marketing solution with the integrated best-in-class MRM functionality from Orbis Global, enabling fast and informed decision making across all programs and channels. Additionally, MRM is a key enabler of customer experience management and rounds out the Infor Customer Interaction Hub (CIH) that we recently introduced."
Infor is the third-largest provider of enterprise applications and services, helping 70,000 customers in 194 countries improve operations, drive growth, and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites, engineered for speed, using ground-breaking technology that delivers a rich user experience, and flexible deployment options that give customers a choice to run their businesses in the cloud, on-premises, or both. To learn more about Infor, please visit www.infor.com : www.infor.com/
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