2009-12-11 00:12:32 -
infoGROUP (NASDAQ: IUSA), the leading provider of data-driven and interactive resources for targeted sales, marketing and research solutions, today announced as part of its MarketZone suite of solutions, MarketZone Gold now offers e-mail integration, allowing marketers to easily send, track and measure e-mail campaign success.
“This is a great addition to an already powerful marketing and database management tool,” said Joe Lemoine, President of Mid Market Solutions, infoGROUP.
“It can help with customer retention and new business development. But the best part is marketers have the ability to control the campaign every step of the way and get detailed analytics to track and measure success. Customers can launch multi-touch marketing campaigns by downloading the list and doing follow-up marketing calls and
direct mail.”
The e-mail module taps into the company’s U.S. business and consumer e-mail records to ensure the highest deliverability possible. MarketZone Gold allows marketers to control user access and client opt-out files, as well as have the ability to access design templates or upload new designs.
infoGROUP’s MarketZone suite of solutions is a custom web-based marketing tool that allow clients to easily manage both their customer database and infoGROUP’s Canadian and U.S. databases from one system, giving them the insight they need to increase customer acquisition, retention and growth. By bridging the gap between a company’s sales and marketing efforts, MarketZone gives companies the ability to make smarter decisions on where to spend their marketing dollars and track ROI.
About infoGROUP
infoGROUP (NASDAQ: IUSA) is the leading provider of data and interactive resources that enable targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world’s most dominant and powerful Internet search engines and GPS navigation systems. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infogroup.com :

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Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.
infoGROUPKelly Loontjer, 402-596-7574Director
of External Communications
kelly.loontjer@infogroup.com : mailto:kelly.loontjer@infogroup.com