2012-10-08 14:07:17 -
Wife and Business Partner of Sprint Cup Driver Kevin Harvick Will Chat with
Racing Fans, Consumers Via Twitter, TweetChat.com and VYou.com
Southfield, Michigan, October 8, 2012.The popular monthly #ChampionChat social
media program will offer a new and interesting twist tomorrow as DeLana Harvick,
wife and business partner of NASCAR® Sprint Cup driver Kevin Harvick, takes the
driver's seat for an hour-long online conversation with racing fans and
consumers. Sponsored by Federal-Mogul's (NASDAQ: FDML) iconic Champion® brand of
spark plugs, wiper blades and chemical additives, Tuesday's #ChampionChat
session will begin at 7 p.m. ET on Twitter and TweetChat.com and then move to
the VYou.com video site at 7:30 ET.
The #ChampionChat series is part of a groundbreaking grassroots marketing
program connecting millions of racing fans and consumers with one of the
automotive industry's
most popular brands. The online chat sessions have
generated millions of brand impressions, thousands of tweets and more than
41,000 video views. To participate, consumers simply need to log on to
TweetChat.com or Federal-Mogul's @ChampionParts Twitter feed and add the
#ChampionChat hashtag to the end of their tweets.
DeLana Harvick is one of the most visible and influential women in NASCAR, both
as co-owner of Kevin Harvick Inc. and ardent supporter of her husband, the
driver of the No. 29 Richard Childress Racing Chevrolet Impala. She is the
daughter of former NASCAR driver John Linville. Mrs. Harvick also recently
became a mother for the first time, having given birth to son Keelan Harvick on
July 8.
"DeLana is a very smart, successful and engaging person with a large following
as a result of her many activities as a business owner and member of the racing
world. We think she'll bring an interesting and enjoyable new perspective to our
ChampionChat community," said Jessica Wynn, brand strategy manager for Federal-
Mogul. "The subjects can cover everything from her experiences on pit road to
the ways she balances motherhood with her career in motorsports."
For more information about Champion products and programs, please visit
www.AlwaysaChampion.com. To identify the right Champion spark plug or other
product for any application, simply visit Federal-Mogul's convenient www.FMe-
cat.com electronic catalogue. The company also offers a helpful small-engine
spark plug lookup tool via the www.GetChampion.mobi site for smart phones and
other mobile devices.
About Federal-Mogul
Federal-Mogul Corporation designs, engineers, manufactures and distributes
technologies to improve fuel economy, reduce emissions and enhance vehicle
safety. The company serves the world's foremost original equipment manufacturers
of automotive, commercial, aerospace, marine, rail and off-road vehicles; and
industrial, agricultural and power-generation equipment. The company also
develops and distributes to the aftermarket an extensive product portfolio with
more than 20 of the world's most recognized brands, including ANCO® wiper
blades; Champion® spark plugs, wipers and filters; AE®, Fel-Pro®, Goetze®,
Glyco®, Nüral® and Payen® engine products; MOOG® chassis parts; and Ferodo® and
Wagner® brake products. Federal-Mogul was founded in Detroit in 1899. The
company employs 45,000 people in 34 countries, and its worldwide headquarters is
in Southfield, Michigan, United States. For more information, please visit
www.federalmogul.com.
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CONTACTS:
Drew Shippy
330/688-3500
Jim Burke
248/354-4530
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originality of the information contained therein.
Source: Federal-Mogul Corporation via Thomson Reuters ONE
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