2008-04-17 17:38:31 -
www.lexisnexis.com - LexisNexis Holly Michael, PR Manager, 937-865-8852 holly.michael@lexisnexis.com Individuals, small business owners and corporate attorneys seeking to hire legal counsel use resources from Martindale-Hubbell(R) more than its leading competitor, according to 2007 monthly data by comScore Media Metrix.
The 2007 comScore Media Metrix monthly reports measured traffic patterns at competing online attorney directories.
In particular, comScore reported more combined unique visitors to Martindale-Hubbell sites martindale.com(R) and lawyers.com(SM) than competing directories when seeking a lawyer. For example, according to the custom reports, in 2007 users of Martindale-Hubbell online:
-- Viewed a total of eight million pages on average each month - 132 percent more than the next most popular online resource for finding attorneys.
-- Spent an average of four minutes per visit compared to a two minute average at the next most popular online resource for finding attorneys.
-- Viewed on average six pages per visit compared to only three pages viewed per visit at the next most popular online resource for finding attorneys.
-- Spent a total of five million monthly minutes on average compared to only two million monthly minutes on average on the next most popular online resource for finding attorneys.
"Consumers, small business professionals, lawyers, and corporate counsel seeking a lawyer or lawyer referral rely on online resources designed specifically for their needs, and the results of the comScore reports show that when these individuals go online to look for legal assistance, they turn to martindale.com and lawyers.com," said Nicholas Karrat, Sr. Director, Traffic & Alliances. "We believe this is because Martindale-Hubbell goes far beyond simple listings of attorneys online to offer a diverse set of meaningful content and filtering criteria required to help people select the right lawyer quickly and easily."
Launched in 1998, lawyers.com is a free service designed specifically for individuals and small businesses that provides access to a database of more than one million attorneys nationwide.
Martindale.com is an online resource that aids corporate counsel and sophisticated buyers of legal services to manage, evaluate and maintain relationships with outside counsel, while helping law firms differentiate and market offerings to clients. Both sites are part of Martindale-Hubbell, the authoritative resource for information on the worldwide legal profession for nearly 140 years.
(a) comScore Media Metrix Data based on an annual 12-month average comparing 2004, 2005, 2006 and 2007 unduplicated visitor traffic to Martindale-Hubbell directories (lawyers.com + martindale.com) and Findlaw Lawyer Directory Traffic (Lawyers.findlaw.com, Pview.findlaw.com, Legalrecords.findlaw.com).
About comScore Media Metrix
comScore Media Metrix is the industry standard for Internet audience measurement data, including details of visitation, demographics and online buying power for Web site audiences across U.S. and global markets. comScore Media Metrix is the preferred source of Internet audience measurement for advertising agencies, publishers, marketers and financial analysts. comScore Media Metrix data is based on an annual 12-month average comparing 2006 and 2007 unduplicated visitor traffic to Martindale-Hubbell directories (lawyers.com + martindale.com) with competing online legal directories.
About LexisNexis
LexisNexis(R) (www.lexisnexis.com) is a leading global provider of business information solutions to a wide range of professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets. LexisNexis originally pioneered online information with its Lexis(R) and Nexis(R) services. A member of Reed Elsevier (NYSE: ENL)(NYSE: RUK) (www.reedelsevier.com), LexisNexis serves customers in more than 100 countries with 13,000 employees worldwide.
¶ For the Fourth Year in a Row, Martindale-Hubbell(R) Maintains Lead
as the #1 Online Destination to Find Attorneys According to comScore
Media Metrix Custom Reports(a)
