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InBetween and ValueApp cooperate to develop Spanish, Portuguese and Latin American markets

Stuttgart/Barcelona, 13.08.2014. By announcing the new cooperation agreement with ValueApp, a Barcelona based service provider specializing in Integrated Communication Solutions, InBetween takes another major step towards becoming an international player in Dynamic Publishing. 2014-08-13 15:06:02
The cooperation will allow InBetween to provide top-class business support to companies wishing to optimize their publication processes in the Iberian Peninsula and develop some of the most interesting evolving countries in Latin America.

ValueApp offers enterprise communication and marketing services for a large number of companies. With a focus on results leading to an almost immediate increase in sales for its customers, ValueAPP is an expert in sales and implementation of software solutions for the automated creation of marketing materials such as catalogues, price lists, technical data sheets or brochures. Furthermore, and within the area of communication and marketing, the company offers additional digital marketing services as well as e-commerce consulting and implementation services for web and mobile application technologies. Last but not least, ValueApp realizes e-learning projects, both from a technological as well as from a content management perspective.

„At ValueApp we are really excited about the cooperation agreement with InBetween. It allows us to be the exclusive distributor of its software for the automated production of marketing and sales material in Spain, Portugal and Latin America. We at ValueApp believe that in an environment of slacking economic activity as is the case in Spain at the moment, companies need to focus more strongly on exportation. The InBetween software allows those companies to reduce the amount of time required for the creation of their international catalogues so that they can fully dedicate their efforts on winning new customers and pushing sales”, says Oscar Vilumara, general director at ValueApp “We are well aware that the current situation is not an easy one. Nonetheless we are convinced that our business concept will be successful and are counting on our highly experienced staff, the best solution on the market and a strong ambition to help both national and export-oriented companies achieve their goals. With regard to ValueApp’s expansion plans in several high-potential emerging markets we will establish our first Latin American representations this August, more concretely in Chile and Peru, and will begin to set up and train teams for the sales and marketing of InBetween’s software for the automated creation of price lists and catalogues. We therefore envisage to be able to announce the first Latin American customers in the autumn. At the same time we intend to continue our strong engagement in the Spanish market based on a great product, result oriented professionals and outstanding customer service.”

Alexander Dressler, CEO at InBetween Deutschland GmbH, adds: „We are equally happy to have won Valueapp as a business partner for Spain, Portugal and Latin American countries. Our new partner combines excellent strategic consulting competence at top level with long-standing technical InBetween know-how and is therefore perfectly positioned to develop these new markets.”

About InBetween
For almost two decades, InBetween has been a synonym for high performance database and dynamic publishing. With each improved version, InBetween sets new standards in the automated production of catalogs, brochures, data sheets and any kind of marketing and sales publications. From ad-hoc and creative publications with a low degree of automation such as adverts or posters to the fully automated production of price lists, customer-specific catalogs and datasheets that are generated server-sided – InBetween can support any publication process in your organization.
For further information about InBetween please go to
About ValueApp
ValueAPP is a company that specializes in Integrated Communication Solutions, managed by professionals with more than 20 years’ experience and with a high capacity to adapt to technological changes and incorporate the new trends of the communication industry. We use automation processes and workflows based on next-generation PDF and JDF taking another step forward in the automation and quality control in the creation of web2print catalogues and price lists. As an InBetween business partner located in Barcelona, ValueApp supports customers in Spain, Portugal and Latin America.
For further information about ValueApp please go to

Press Information
InBetween Deutschland GmbH
Friedrichstraße 39, 70174 Stuttgart, Deutschland

Renate Ramerseder
head of Marketing & PR
0711 / 722 332-0

Published by
Daniel Ries


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