2008-09-18 14:11:01 -

www.researchandmarkets.com - Research and Markets (www.researchandmarkets.com/research/95b8c9/uk_b2c_ecommerce) has announced the addition of eMarketer's new report "UK B2C E-Commerce: Continued Growth in Tricky Times" to their offering.

Evidence of an economic slowdown is mounting in the UK. But so far e-commerce seems relatively immune to the downturn, due to competitive prices, easy product comparisons, fuel savings and other convenience factors that encourage consumers to shop online.

The UK B2C E-Commerce report analyzes how the challenging economic environment is affecting online versus offline sales revenues.

In 2008, UK business-to-consumer (B2C) e-commerce sales (including digital downloads and tickets for travel and events) will total GBP 59.8 billion ($116.6 billion), up more than 28% over 2007.

eMarketer expects that online sales

will continue to rise steadily and help maintain buoyancy in the UK B2C market overall during the next two years.

Nevertheless, growth in e-commerce will still be dampened to some extent by the gloomy economic climate, particularly in 2009.

Key questions the "UK B2C E-Commerce" report answers:

-- How is UK e-commerce faring in the economic downturn?

-- What growth is projected for online retail sales over the next five years?

-- Who is shopping and buying online in the UK?

-- What do UK consumers look for in online retailers?

-- And many others

The UK B2C E-Commerce report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.

Key Topics Covered:

The eMarketer View

UK E-Commerce Spending

UK E-Commerce in Context

Most-Popular Purchases and Websites

Online Shoppers and Buyers

Online Shopping Habits and Attitudes

M-Commerce

Trends to Watch

Related Information and Links

Companies Mentioned:

Report Sources:

-- Bazaarvoice

-- Capgemini

-- comScore Media Metrix

-- eMarketer

-- European Interactive Advertising Association (EIAA)

-- GfK Marketing Services

-- Hitwise

-- Interactive Media in Retail Group (IMRG)

-- JupiterResearch

-- Martec International

-- Mintel International Group, Ltd.

-- Nielsen Online

-- Office for National Statistics (ONS) - UK

-- Pago International

-- SPA Market Research - UK

-- Symantec Corporation

-- Synovate

-- Tamar

-- The Nielsen Company

-- Tickbox.net

-- Torex

-- Verdict Research Limited

-- Webcredible

For more information visit www.researchandmarkets.com/research/95b8c9/uk_b2c_ecommerce

Research and Markets
Laura Wood
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