2013-09-16 12:20:01 - World’s best-selling hair oil big hit among Arab consumers for its light formulation & perfumed scent
September 16, 2013
Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has announced that it has launched the new and improved version of its popular Dabur Amla Jasmine – the only hair oil specially formulated for colored hair.
Amla Jasmine, part of Dabur’s Amla hair oil range, which is the world’s largest selling hair oil brand, enjoys huge demand among Arab consumers for its perfumed scent and light formulation featuring Amla, Jasmine and other natural ingredients that help strengthen hair and keep the hair shining longer. Dabur Amla Jasmine, which is the best product of its kind for colored hair, is a variant of the Amla line, which are all made from a special
blend of natural oils infused with Vitamin E to provide natural nourishment and protection. Dabur Amla oils also shield the hair from the harmful ultraviolet rays of the sun, thus preventing dullness and brittleness.
The product is available in convenient packs of 200ml and 300ml and, with its new iteration, is set to attract a new generation of customers who regularly color their hair.
“Dabur Amla Jasmine has gained a huge following among today’s consumers who appreciate the protection the product provides since it is especially formulated for colored hair, keeping it moisturized and protecting the colors from early fading. The enhanced version of this product reflects Dabur’s success in leveraging over 100 years of expertise in natural beauty and healthcare to meet the demands of modern society,” said Rohit Dogra, Senior Marketing Manager, Dabur International.
Dabur’s Amla Hair Oil family also includes Dabur Amla, Amla Gold, Amla Anti-Dandruff, and Amla Cooling. The complete product line can be viewed at daburinternational.com/index.php/en/front/secsubcategory/3/2/Aml ..
Dabur International is a wholly owned subsidiary of Dabur India that has an overall turnover of over USD 1 billion and a market capitalization of USD 4 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of its existence.