2008-05-12 18:52:01 -

- Media contact for iEmergent Sarah Wroble, 678-781-7236 or Chuck Meyers, 678-781-7204 iEmergent, a Des Moines, Iowa-based market research, forecasting and advisory services firm for the financial services, mortgage and real estate industries, introduced its FHA Purchase Forecast to advise lenders on where FHA lending is likely to increase rapidly, forecast the size of the FHA lending opportunities and project

future FHA growth.

Through iEmergent's FHA analytic tools, financial institutions can identify and quantify possible FHA lending opportunities in various markets throughout the United States. iEmergent's FHA Purchase Forecast is available for all geographic markets and contains the Purchase Mortgage Conversion Rates (PMCRs), sizes of total FHA purchase lending opportunities, FHA mortgage density and projections of future FHA mortgage growth speeds for each geographic market.

"The available product types and funding conduits have severely narrowed, making it difficult for borrowers with very little down payment to purchase a home - especially first-time buyers with moderate, middle and even upper incomes," said Dennis Hedlund, founder and president of iEmergent. "But homeownership demand and household growth rates remain strong despite the collapse of no-down, low-doc products, and our FHA tools enable lenders to identify the markets where opportunities relating to the dramatic increase in demand for FHA loan products exist."

iEmergent's products are derived from unique market metrics that calculate where and what types of lending opportunities exist, enabling lenders and brokers to anticipate and forecast their mortgage opportunity. The reporting tools available through iEmergent are based on various criteria, including national, state, county or local geographic locations and all types of loan products and borrower segments, such as loan sizes, race, income ranges and gender.

About iEmergent

Founded in 2000 by Dennis Hedlund, Des Moines, Iowa-based iEmergent provides marketing analytics and lending forecasts targeted to the mortgage lending, housing and real estate industries. The company offers an extensive variety of products as part of their Market Manager product suite, which includes tables and tools that are designed to help lenders improve their front-end efficiencies by matching their lending models and products to the right markets. For more information, visit www.iemergent.com.

Enables Lenders to Identify Emerging FHA Lending Opportunities