2013-08-26 17:59:01 -
NEWS RELEASE: For Immediate Release
Contact: Megan Ronk
Sona Productions Continues to Showcase Experience and Expertise
The three-year-old Boise-based company is raising the bar for corporate and non-
profit events throughout Idaho and beyond
BOISE, Idaho-Monday, August 26, 2013- Sona Productions, the company that is
responsible for coordinating events such as Idaho Business Review's Women of the
Year and Top 40 Under 40, now is planning the Grand Opening VIP night for the
new Village at Meridian Shopping Center in mid-October. It was chosen by
CenterCal, a property development company with projects around the country, not
only because of its experience working
with similar firms, but also because of
its custom approach and unique ideas.
"I love that I was able to gain experience in event production in California and
bring the quality and creativity I utilized there to my hometown of Boise,
Idaho," said Danielle Snelson, owner of Sona Productions.
When Snelson started the company in 2010, she recognized a need in the Boise
area for high-quality, custom events. Utilizing her experience as an event
producer in Southern California, she set about bringing this level of service to
local non-profit and corporate clients. Over the past three years, she has not
only added employees, she also has grown her client base to include such big
names as Glanbia Foods and the US Tennis Association, with events throughout
Idaho and beyond.
"I am excited about getting to a place where I am able to grow and actively
pursue new opportunities outside of local markets," said Snelson.
The special events industry has grown enormously in the past decade. According
to recent industry research, annual spending for special events worldwide is
$500 billion. The industry's good health can be attributed to the improved
economy and the trend of corporate America outsourcing event planning tasks.
The particular type of event production used by Sona Productions combines the
essential logistical coordination of event planning with the creative design-
oriented vision of experiential planning. In short, event production is the
whole package - it takes into account event basics such as food, drink, décor
and entertainment, while also focusing on such details as guest movement and
Sona Productions is a full-scale event production company, building brands
through dynamic special events that are highly customized and results-oriented.
Each event is unique and focuses on the client's return on investment, whether
through attendance, revenue and/or enthusiasm. The involvement of an event
producer allows clients to focus on their full-time job during the planning
phase, as well as network and mingle at the actual event versus managing details
during the event itself.
To learn more about Sona Productions, visit www.sona-productions.com
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Source: STATE OF IDAHO via Thomson Reuters ONE