2009-11-09 15:15:05 -

CAMBRIDGE, MA -- (Marketwire) -- 11/09/09 -- HubSpot, Inc. announces the creation of Book Grader : book.grader.com/ , a free diagnostic tool for authors to track and improve the marketing of their books online. The tool was developed by HubSpot co-founder and CTO Dharmesh Shah to track the success of the Inbound Marketing book : bit.ly/inboundbook . The book, co-authored by Shah and HubSpot CEO and founder Brian Halligan, was released on October 19, 2009 by Wiley and serves as a how-to guide to inbound marketing for businesses.
www.hubspot.com/blog/bid/5284/HubSpot-Authors-Create-Book-Grader .. : www.hubspot.com/blog/bid/5284/HubSpot-Authors-Create-Book-Grader ..


"Inbound Marketing: Get Found Using Google, Social Media, and Blogs" shows that inbound marketing-focused businesses have a 61% lower cost per lead than traditional outbound-focused businesses. The book teaches readers how to improve rankings in Google to get more traffic, build and promote a business blog, grow and nurture a community on social networks, measure the metrics that matter and do more of what works online.



Since its release, the book has been part of the Amazon.com Top 100 Business Books bestsellers list : www.amazon.com/gp/bestsellers/books/3/ref=pd_ts_b_nav for 21 consecutive days. The book has received a number of positive reviews from marketing and business experts : www.hubspot.com/blog/bid/5260/Inbound-Marketing-Book-Reviews-fro .. such as Chris Brogan (Twitter Grader Elite #7), Rand Fishkin (Website Grade 99.4), Guy Kawasaki (Twitter Grader Elite #4) and David Meerman Scott (best-selling author), and has also been featured in major media publications such as Small Business Trends.



The book has also been a popular topic of discussion on social networking sites such as Twitter ( #inbound : search.twitter.com/search?q=%23inbound ) and has accumulated 26 five-star customer reviews : www.amazon.com/Inbound-Marketing-Found-Google-Social/product-rev .. on Amazon.com. Readers have called the book "required reading for any business owner," "an ideal read for anyone seeking a successful marketing strategy without breaking the bank," and "the only book you will need to get around the inbound marketsphere." According to one reviewer, "Brian Halligan and Dharmesh Shah have written THE book on how to get found."



HubSpot's promotional campaign for the Inbound Marketing book has been based largely on inbound marketing techniques such as blogging and social media promotion. Since its release, rights have been purchased to translate the book into both Korean and Portuguese.



Follow the book's progress using Book Grader at book.grader.com/item/history/0470499311 : book.grader.com/item/history/0470499311 .



Purchase your copy of Inbound Marketing at bit.ly./inboundbook : bit.ly./inboundbook .



About HubSpot


HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot's software platform includes tools that allow professional marketers and small business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at www.hubspot.com : www.hubspot.com . HubSpot offers free marketing tools at www.grader.com : www.grader.com and hosts a free marketing community at inboundmarketing.com : inboundmarketing.com .
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