2009-02-27 19:06:03 -
How to write a press release for search engines will be one of the topics featured in Business Wire's award-winning free webinar series in March. The popular session has been updated to incorporate how-to hints on Business Wire's new Press Release Builder, a free optimization tool that coaches those who write press releases to consider not just the writing but the technology that makes press releases effective.
"Our session on Press Release Optimization (PRO) details how to strike that delicate balance between writing for the Google bots and writing for real people," said Monika Maeckle, Vice President of New Media for Business Wire. "In other sessions, we explain why adding photos and graphics makes
such a difference in press release performance."
The free webinars, attended by thousands of professional communicators since the series inception last year, are archived on Business Wire's home page.
Business Wire's upcoming webinar schedule follows:
Tuesday, March 3, 2009
Press Release Optimization: Build Your Press Release Like a Pro
10 AM Pacific / Noon Central / 1 PM Eastern
In this webinar we'll dig deeper into the relationship between your company's overall Search Engine Optimization (SEO) and Press Release Optimization (PRO) strategies and provide keyword selection tips using our new Press Release Builder tool. The goal" Increased online traction.
Hosts: Maria Van Wambeke, Product Development Manager, Business Wire
Michael Toner , New Media Specialist and Account Executive, Business Wire
To register:
www1.gotomeeting.com/register/243678110
Wednesday, March 11, 2009
Happy News Release Resolutions
10 AM Pacific / Noon Central / 1 PM Eastern
In this presentation we'll show you how to build more robust, interactive press releases that are more likely to gain online visibility. We'll also explain how to harvest data from your analytics and tracking reports.
Hosts: Monika Maeckle, Vice President of New Media for Business Wire
Malcolm Atherton , New Media Specialist and Account Executive
To register:
www1.gotomeeting.com/register/518472577
Wednesday, March 18, 2009
Your Text Needs a Partner: Using Multimedia to Drive Press Release Results
10 AM Pacific / Noon Central / 1PM Eastern
Learn to use multimedia for increased visibility & viability of your press releases and review success stories from your peers. We'll look at what makes - and breaks - a photo, video and caption.
Hosts: Jennifer Saragosa, Account Manager, Business Wire - Boston
Malcolm Atherton , Account Executive, Business Wire - Phoenix
To register:
www1.gotomeeting.com/register/363239368
Thursday, April 2, 2009
Press Release Optimization: Build Your Press Release Like a Pro
10 AM Pacific / Noon Central / 1 PM Eastern
In this webinar we'll dig deeper into the relationship between your company's overall Search Engine Optimization (SEO) and Press Release Optimization (PRO) strategies and provide keyword selection tips using our new Press Release Builder tool. The goal" Increased online traction.
Hosts: Maria Van Wambeke, Product Development Manager, Business Wire
Michael Toner , New Media Specialist and Account Executive, Business Wire
To register:
www1.gotomeeting.com/register/537557577
To watch the archived webinars, click on the links below:
Be An SEO Hero:Optimize Your Press Release for Search
tinyurl.com/5mltrj
Lost In MySpace?
tinyurl.com/68h3g9
Desperately Seeking Google Juice: Crafting Web Friendly Press Releases
tinyurl.com/5e2m4c
Your Text Needs A Partner:Using Multimedia to Drive Press Release Results
tinyurl.com/6kfuf5
A Social Media Conversation: How PR, IR & Marketing Professionals Can Engage and Participate in the Social Web
tinyurl.com/6atw95
EON: Enhanced Online News Solutions: Power of Press Releases in the Social Web
tinyurl.com/5dmera
About Business Wire
Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information websites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to dozens of international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa.
The Business Wire news network is powered by its patented NX high-speed data platform and supports XML, XHTML and XBRL code to deliver the most sophisticated news file to enhance news release interactivity, customization and search engine optimization. Business Wire has 31 bureaus in cities including New York, San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney with reciprocal offices throughout the world. Business Wire was founded in 1961.
Business Wire
Monika Maeckle, 210-527-9100
Vice President New Media
Monika.Maeckle@businesswire.com
www.businesswire.com
eon.businesswire.com/
our blog:
businesswired.wordpress.com/
Visit the EON: Enhanced Online News Resource Toolshed on Delicious:
del.icio.us/eon_resources 
