2008-10-10 09:32:40 -

The term "build a lead capture page" apparently is popping up in the Internet, lately with increasing frequency. What does it mean to build a lead capture page, anyway?

Quite simply, to build a lead capture page is to set up a specific web page where visitors are directed to after clicking on an external link, usually an ad. It is

generally specifically tailored to promote a product or service with the goal of rousing the visitor's interest and thereby getting him to voluntarily enter his email address and other information.

The principles behind a squeeze page are quite similar to the mailing campaign used in the so-called real world. Naturally, in web-based marketing, email is the means used in the process. As you may be well aware, sending random emails may be flagged as spam by the recipient. You may also be penalized by your web hot, email provider, and might even, eventually, lose your affiliates. However, if you have a list of people who voluntarily have you their email addresses, then you have nothing to worry about. You may send these individuals newsletters, promotional mail, and other business offers, as often as you like. This is a fantastic opportunity for you to promote the product or service that you wish to sell.
In writing a lead capture script, there a re a few things to remember, namely:

(1)A lead capture script should only display the barest minimum. The shorter and more straightforward it is, the better. Make sure to thank the viewer for his time. Convince him especially that his personal details will be kept private. Customers appreciate businesses that value their privacy. Express your thanks again. Give visitors easy directions on your lead capture page regarding how to purchase the product/service. After that, let the visitors do their thing.

(2)Follow-up inquiries and requests for suggestions may be done afterward, once the customer's email is obtained. Make sure to put the information the customer has provided to good use. It is better to have follow-up messages at ready. This would be the time to go all out with promotions, free offers, etc.

A lead capture page is remarkably easy to set-up. However, there are many websites that offer capture page software. Many experts, in fact, offer to set up a lead capture script themselves. LeadPageGenerator.org offers capture page software, as well as more in-depth tutorials on lead capture pages. The whole goal of having a lead capture page is to obtain customer information and increase business profits. Be sure to use it! For your own capture page software and more, visit LeadPageGenerator.org today!