2013-10-10 17:08:00 - Started earlier this month, professionals, managers, and executives can receive their FREE one month digital Wall Street Journal on their devises. They will be able to catch the news, updates and trends while they are enjoying their cup of coffee at their workplaces.
This is another new initiative Cups Media introduced this autumn. Cups Media, Singapore’s first and only Free Cups Advertising company, partnered with Wall Street Journal, created a powerful advertising campaign to promote the digital version of the newspaper. They put their advertising message on the quality paper cups, and distributed them to the offices in their exclusive distribution network.
Leveraging on the Free Cups Campaign ™ introduced by Cups Media, Wall Street Journal’s target audiences learn the new promotion while they are having their cups of coffee at their offices. These marketing messages are seen, held and touched by all of them, and this innovative method ensures that the marketing message reaches almost 100% to their audience for at least
a total of 20 to 30 minutes, driving business results for the advertisers.
The Managing Director of Cups Media, Ms. Joelle Goh, was excited about the success of the campaigns. She added, “The free digital Wall Street Journal campaign works very well with the free cups campaign by Cups Media. They both empower the audiences; create ownership and loyalty among the readers and drinkers. Who does not want to enjoy a cup of coffee in the morning while learning what’s happening in the market?”
In addition, Mr. Cameron Hon, a MBA candidate for the Chinese University of Hong Kong also highlighted his excitement, “Good to have this free reading trail! I just posted to my MBA fellows! Bet it is wild-spreading success ever!”
Do you want to get your free one-month digital Wall Street Journal on your ipad, iphone, Samsung of other devise? Log into to: www.getWSJasia.com/cups to start reading now!
About Cups Media Pte Ltd (www.cupsmedia.com)
Cups Media, Singapore’s first and only leading free cups advertising company, specializes in handheld branding in the workplace; bringing their clients closer to their target customers. Through displaying a marketing message, logo, or special promotion on the quality paper cups, their clients can place their advertisement to their target customers’ workplace. Literally, putting their advertisements in their customers’ hands!
This innovative marketing strategy helps clients to achieve results and is used effectively in acquiring customers, sustaining brand image, driving traffic to a website, launching a new product and many others. Their innovative idea was also featured by SPRING Singapore, Nanyang Technological University, Young Up Start, Cool Business, Wardour and Oxford among many others.
To learn more about free cups advertising and Cups Media, please visit: www.cupsmedia.com .