2008-05-01 06:31:09 -
- Racepoint Group Meagan McCrystle, 415-694-6704 mmccrystle@racepointgroup.com or ID BeBe Lerner, 323-822-4800 blerner@id-pr.com Chet Mehta, 323-822-4800 cmehta@id-pr.com The Human Rights Action Center and the U.S. Campaign for Burma have joined together to create "Burma: It Can't Wait," a first-of-its-kind, 30-day campaign using influential celebrity voices to help build a million-person movement to free Nobel Peace Prize recipient Aung San Suu
Kyi and the people of Burma.
"We're witnessing a new age of activism," said Jack Healey, founder of the Human Rights Action Center and former director of the Peace Corps in Lesotho and Amnesty International USA. "Now more than ever, people have access to, and participate in, a multitude of online options to learn and communicate about causes and charitable giving. With this campaign, we've created 30 unique and creative video appeals, designed for the Web, with the goal of inspiring people to take action, once they learn what is happening in Burma. For me, that spark came in 1999, when I had the opportunity to meet Aung San Suu Kyi in Rangoon. I believe this campaign can be the spark that motivates millions of other people to join her cause."
According to Human Rights Watch, the government of Burma has been responsible for recruiting more child soldiers than any other country in the world, has coordinated programs of ethnic cleansing that rely on rape as a weapon of terror, and practiced policies of forced labor, censorship, and imprisonment of political activists. Another such atrocity committed by this government was the imprisonment of Aung San Suu Kyi, currently the world's only imprisoned Nobel Peace Prize recipient. After her political party won more than 82 percent of the seats in parliament in Burma's last election, Burma's military junta placed her under house arrest, where she has remained for 12 of the past 18 years. Because of her peaceful fight for human rights and democracy, Aung San Suu Kyi has been forced from her children and family. The military regime won't allow her family to see her -- even preventing her husband from visiting her in the final days of his life. On April 24, the U.S. Senate awarded Aung San Suu Kyi with the Congressional Gold Medal, Congress' highest civilian honor. Suu Kyi is the first person in history to be awarded with this medal while under arrest. Past winners include George Washington, Martin Luther King Jr., and Nelson Mandela.
"Just as the world came together twenty years ago to free Nelson Mandela and South Africa, we can do so again for Aung San Suu Kyi and Burma," said Jeremy Woodrum, co-founder of U.S. Campaign for Burma. "Our goal is to mobilize one million people to join the U.S. Campaign for Burma and become agents for change in Burma."
"Every now and again, a single person or event captures the imagination and inspiration of the world," said Will Ferrell in his video, which kicks off the campaign today. "This moment belongs to Burma, and to Aung San Suu Kyi. Please, honor her courage, honor your compassion and let this be the month you join an effort to change the world."
Each day during the month of May, a different vignette will be released from celebrities who are raising their voices to spread awareness about Aung San Suu Kyi. The vignettes will be available through as many video websites as possible and the full campaign will live within Fanista at burmaitcantwait.org. Will Ferrell, Ellen Page, Anjelica Huston, Judd Apatow, Jennifer Aniston, Julie Benz, Rosanna Arquette and many others will help educate and inspire viewers to sign an online petition, virally spread the site to their friends, and take action against these atrocities.
The partnership with Fanista came about through a twenty-year friendship between Healey and Dan Adler, Fanista's founder and CEO. As Healey said, "I was heading back to D.C. after a second attempt to get this project off the ground. I stopped by to see Dan, who's been a supporter of the Human Rights Action Center since the day I started the organization. When I told him the problems we were having, he volunteered to step up and underwrite the entire campaign."
"I've been inspired by Jack and his work from the first time I met him, when he was running Amnesty USA. He and Jeremy made me aware of the plight of Aung San Suu Kyi and the people of Burma several years ago," said Adler. "I was moved by the universality of her story and by her embodiment of what happens when someone truly stands up for what they believe and sacrifices so much to fight for the democratic rights of her nation and the human rights of its people." As for the fit with Fanista, he continued, "We got behind this campaign because of our belief that the unassailable ideals of Aung San Suu Kyi and the people of Burma could benefit from the voices of celebrities talking about the horrific situation there. We also saw it as a perfect way to use the unique structure of our business model to turn entertainment purchases into pro-social contributions, without costing consumers any extra money," said Adler. "I am humbled by the opportunity to be a small part of a movement that literally could change the course of a country."
The vignettes will be available through as many video websites as possible, though the full campaign will live within social shopping site Fanista at burmaitcantwait.org. Bonus footage from video shoots will be available exclusively on Fanista, and personal Fanista profile pages of many of the participating celebrities will be available on the site. Check out www.burmaitcantwait.org and www.fanista.com for more information.
About the Human Rights Action Center
The five primary goals of Human Rights Action Center are campaigning to include the Universal Declaration of Human Rights in citizen's passports, supporting growing human rights groups all over the world, creating innovative, forceful, effective solutions to assist victims in protecting themselves, to rightfully restore Aung San Suu Kyi to power in Burma, and to create a fund to get people out of harm's way in exceptional human rights abuse cases. Jack Healey heads the Human Rights Action Center in Washington, DC. Jack has been called "Mr. Human Rights" by U.S. News & World Report. He was named Person of the Week at ABC by Peter Jennings and his music tours of 1986 and 1988 both won 'tour of the year honors' by MTV. Jack marched with Dr. Martin Luther King Jr. on the March on Washington in 1963, pioneered the World Hunger Run with Dick Gregory, and was Director of the Peace Corps Lesotho in Africa for four years. Becoming the executive director of Amnesty International USA in 1981, he made Amnesty International a household name with his pioneering of four successful musical tours including the Conspiracy of Hope and Human Rights Now! tours.
About U.S. Campaign for Burma
The United States Campaign for Burma is a U.S.-based membership organization dedicated to empowering grassroots activists around the world to bring about an end to the military dictatorship in Burma. Through public education, leadership development initiatives, conferences, and advocacy campaigns at local, national and international levels, USCB works to empower Americans and Burmese dissidents-in-exile to promote freedom, democracy, and human rights in Burma and raise awareness about the egregious human rights violations committed by Burma's military regime.
About Fanista
Social shopping site Fanista (www.fanista.com) is a destination where people who are passionate about entertainment can share their opinions with a community of enthusiasts and champion their favorite artists, stars, music, movies, television shows, and games. Users can also discover new products and purchase entertainment directly from the site. Fanista fuses word-of-mouth reviews about entertainment and a Rewards program that allows the proceeds from everyday entertainment purchases to fund a range of charities.
Will Ferrell, Anjelica Huston, Jennifer Aniston, Ellen Page, Judd
Apatow, Mana, Sylvester Stallone, Eric Szmanda, Sarah Silverman Part
of 30-Day Call-to-Action to Free Imprisoned Nobel Peace Prize
Recipient
