2009-10-06 14:32:04 -

Samsung Mobile, the #1 mobile phone brand in the U.S. 1 , today announced results of a local market survey focused on how much Chicago residents value cell phones in their daily life. The September 2009 research study found 27 percent of men and women in Chicago would rather forgo sex for an entire year rather than give up their cell phones for the same amount of time. When it came to the battles of sexes, Chicago women (36 percent) were more willing than men (15 percent) to lose their libidos versus missing their mobile phones.

The study found several other patterns in how Chicago-area dwellers use their cell phones in their daily life including.

Texting Takes Over Chicago


According to the survey, a

majority (80 percent) of Chicago cell phone users are regular text messagers. In fact, nearly a third (31 percent) of them rely on texting to communicate instead of having an actual phone conversation. Perhaps one of the reasons for the text over talk preference is the desire to save sentimental text messages in their phone’s in-box (43 percent), more so than those that contain informational value.

Cell Phones: They’re Not Just for Talking Anymore


The Samsung Mobile study found that the average Chicago cell phone user spends 3 hours each day chatting or using a cell phone’s text, picture and video messages, among other features. For those who spend a full eight hours asleep each night, nearly 20 percent of their time awake would be spent on their phones.



The survey, commissioned by Samsung Mobile, was conducted by Kelton Research and included 300 cell phone users in the Chicago, IL area.

*All decimals are rounded to the nearest percentage point. This may result in certain numerical totals adding up to slightly more or slightly less than 100%.


About Samsung Telecommunications America

Samsung Telecommunications America, LLC, (Samsung Mobile) a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungmobileusa.com : .


About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com : .

1 Based upon reported shipment data from Strategy Analytics Q2 2009 U.S. Market Share Handset Shipments Report.

MWW Group for Samsung MobileMakenzie Blythe, 214-414-3331 mblythe@mww.com : mailto:mblythe@mww.com orAshley
Lane, 214-414-3325 alane@mww.com : mailto:alane@mww.com