2008-09-15 23:59:01 -

- The San Francisco office of Hoffman/Lewis has won the creative and media business for Pebble Beach Company. The campaign will include print and interactive ads marketing the world-class resort experience. Hoffman/Lewis will leverage its tourism expertise to build the local, regional, national and ultimately international marketing surrounding Pebble Beach Golf Links hosting of the U.S. Open Championship in June 2010.

"We chose Hoffman/Lewis because it combines a unique expertise in the tourism and travel business with extensive consumer marketing knowledge," said David Stivers, executive vice president of Pebble Beach Company. "And, since the Hoffman/Lewis team has been coming to our resort for many years, they really understand the appeal of the resort to a wide range of people,

from die-hard golf enthusiasts to those who want to relax in the beauty of this rare setting."

"We are so pleased to be working with this resort that is a destination for people from all over the world," said Sharon Krinsky, president of Hoffman/Lewis. "We're looking forward to promoting the Pebble Beach Company brand since it represents one of the world's finest luxury resorts and premier meeting sites."

About Pebble Beach Company

Pebble Beach Company, headquartered in Pebble Beach, Calif., owns and operates the world-famous Pebble Beach Resorts, including The Lodge at Pebble Beach, The Inn at Spanish Bay and Casa Palmero. The company also operates four renowned golf courses: Pebble Beach Golf Links, Spyglass Hill Golf Course, The Links at Spanish Bay and Del Monte Golf Course. Its other famed properties include the scenic 17-Mile Drive and The Spa at Pebble Beach, and it annually hosts premier events such as the Pebble Beach Concours d'Elegance, the AT&T Pebble Beach National Pro-Am, the Callaway Golf Pebble Beach Invitational and the Walmart First Tee Open at Pebble Beach. Site of the 2010 U.S. Open, Pebble Beach Golf Links has hosted four U.S. Opens, four U.S. Amateurs, one PGA Championship, and numerous other tournaments.

About Hoffman/Lewis

Hoffman/Lewis is one of the West Coast's largest independent advertising agencies. It has offices in San Francisco and St. Louis. In addition to general market advertising, Hoffman/Lewis produces interactive and direct marketing through its Link division, and Hispanic marketing and advertising through its Ola Creativa business unit. Its clients in San Francisco include Toyota, McDonald's, Bank of the West, BevMo, and VSP. The company has billings of more than $140 million annually and employs 90 people.

Double Forte for Hoffman/Lewis
Patsy Barich, 415-848-8104
pbarich@double-forte.com