2012-10-03 08:27:59 -

Amsterdam, 3 October 2012 - Heineken N.V. announced that it has successfully
priced Senior Notes for a principal amount of $3.25 billion. This comprises $500
million of 3 year Notes at a coupon of 0.80%, $1.25 billion of 5 year Notes at a
coupon of 1.40%, $1 billion of 10.5 year Notes at a coupon of 2.75% and $500
million of 30 year Notes at a coupon of 4.00%.

The Notes will be issued pursuant to Rule 144A and Regulation S under the U.S.
Securities Act of 1933. With this transaction, HEINEKEN has taken advantage of
the strong current credit market conditions and benefited from the solid
investment grade Baa1 and BBB+ ratings (both Stable Outlook), recently confirmed
by Moody's Investor Service and Standard & Poor's, respectively.

The proceeds of   the Notes will be used to finance the acquisition of Asia
Pacific Breweries Limited. Consequently, the related €2.5 billion equivalent
bridge commitment will be cancelled in its entirety.

Press enquiries
John Clarke
E-mail: john.g.clarke@heineken.com
Tel: +31-20-5239-355

Investor and analyst enquiries
George Toulantas
E-mail: investors@heineken.com
Tel: +31-20-5239-590

Lucia Bergamini
E-mail: investors@heineken.com
Tel: +31-20-5239-590

Legal information:
The U.S. Notes offered in the private placement have not been registered under
the Securities Act of 1933, as amended (the "Securities Act") or any state
securities laws. As a result, they may not be offered or sold in the United
States or to any U.S. persons, except pursuant to an applicable exemption from,
or in a transaction not subject to, the registration requirements of the
Securities Act. Accordingly, the U.S. Notes are being offered only to "qualified
institutional buyers" under Rule 144A of the Securities Act or, outside the
United States, to persons other than "U.S. persons" in compliance with
Regulation S under the Securities Act. A confidential offering memorandum, dated
today, has been made available to such eligible persons. The offering is being
conducted in accordance with the terms and subject to the conditions set forth
in the offering memorandum. This news release is neither an offer to sell nor a
solicitation of an offer to buy, nor shall there be any sale of, these
securities in any jurisdiction in which such offer, solicitation or sale would
be unlawful.

Editorial information:
HEINEKEN is a proud, independent global brewer committed to surprise and excite
consumers with its brands and products everywhere. The brand that bears the
founder's family name - Heineken® - is available in almost every country on the
globe and is the world's most valuable international premium beer brand. The
Company's aim is to be a leading brewer in each of the markets in which it
operates and to have the world's most valuable brand portfolio. HEINEKEN wants
to win in all markets with Heineken® and with a full brand portfolio in markets
of choice. The Company is present in over 70 countries and operates more than
140 breweries with volume of 214 million hectolitres of group beer sold.
HEINEKEN is Europe's largest brewer and the world's second largest by revenue.
HEINEKEN is committed to the responsible marketing and consumption of its more
than 250 international premium, regional, local and specialty beers and ciders.
These include Amstel, Birra Moretti, Cruzcampo, Desperados, Dos Equis, Foster's,
Heineken, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow,
Tecate, and Zywiec. Our leading joint venture brands include Cristal,
Kingfisher, Tiger and Anchor. In 2011, revenue totaled €17.1 billion and EBIT
(beia) was €2.7 billion. The number of people employed is around 70,000.
Heineken N.V. and Heineken Holding N.V. shares are listed on the Amsterdam stock
exchange. Prices for the ordinary shares may be accessed on Bloomberg under the
symbols HEIA NA and HEIO NA and on the Reuter Equities 2000 Service under
HEIN.AS and HEIO.AS. Most recent information is available on HEINEKEN's website:
www.theHEINEKENcompany.com.


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