2013-03-19 17:53:57 -

Amsterdam, 19 March 2013 - Heineken N.V. ('HEINEKEN') today announced that it
has appointed Chris Barrow, currently Managing Director HEINEKEN Brasil, to the
newly created role of Chief Strategy Officer. In this role, Chris will join the
Executive Committee, reporting to Jean-François van Boxmeer, Chairman of the
Executive Board/CEO, and will oversee the evolution of HEINEKEN's wider business
strategy.

Commenting on the appointment, Jean-François van Boxmeer said: "Over the last
few years we have made considerable progress in the development of our organic
growth strategy and have significantly increased our platforms for growth
through acquisition. As we look to the future, we want to ensure that we
continue to put professional and dedicated support behind assessing and
addressing our strategic issues, opportunities and choices. With more than 20
years of experience in   brewing, and having led successful strategies, projects
and major businesses within HEINEKEN, Chris has absolutely the right credentials
for the role."

Chris will relocate from Brazil to Amsterdam and take up his new position in
August.


Press enquiries

John Clarke
E-mail: pressoffice@heineken.com
Tel: +31-20-5239-355

John-Paul Schuirink
E-mail: pressoffice@heineken.com
Tel: +31-20-5239-355

Investor and analyst enquiries

George Toulantas
E-mail: investors@heineken.com
Tel: +31-20-5239-590

Lucia Bergamini
E-mail: investors@heineken.com
Tel: +31-20-5239-590

Notes to Editors:

Chris Barrow (Zimbabwe; 1958)
Since 2011, Chris Barrow has been Managing Director HEINEKEN Brasil. Chris
joined HEINEKEN in 2004 working on various business development projects in Asia
and Latin America before becoming Managing Director HEINEKEN Latin America and
President of HEINEKEN's Polish operations, Grupa Zywiec. Prior to joining
HEINEKEN, Chris worked at SABMiller from 1987 until 2003 in a variety of
management roles with increasing responsibility in South Africa, Asia and
Central America.


Editorial information:
HEINEKEN is a proud, independent global brewer committed to surprise and excite
consumers with its brands and products everywhere. The brand that bears the
founder's family name - Heineken® - is available in almost every country on the
globe and is the world's most valuable international premium beer brand. The
Company's aim is to be a leading brewer in each of the markets in which it
operates and to have the world's most valuable brand portfolio. HEINEKEN wants
to win in all markets with Heineken® and with a full brand portfolio in markets
of choice. The Company is present in over 70 countries and operates more than
165 breweries with volume of 221 million hectoliters of group beer sold.
HEINEKEN is Europe's largest brewer and the world's third largest by volume.
HEINEKEN is committed to the responsible marketing and consumption of its more
than 250 international premium, regional, local and specialty beers and ciders.
These include Heineken®, Amstel, Anchor, Biere Larue, Bintang, Birra Moretti,
Cruzcampo, Desperados, Dos Equis, Foster's, Newcastle Brown Ale, Ochota, Primus,
Sagres, Sol, Star, Strongbow, Tecate, Tiger and Zywiec. Our leading joint
venture brands include Cristal and Kingfisher. Pro forma 2012 revenue totaled
€19,765 million and EBIT (beia) €3,151 million. The number of people employed is
over 85,000. Heineken N.V. and Heineken Holding N.V. shares are listed on the
Amsterdam stock exchange. Prices for the ordinary shares may be accessed on
Bloomberg under the symbols HEIA NA and HEIO NA and on the Reuter Equities 2000
Service under HEIN.AS and HEIO.AS. Most recent information is available on
HEINEKEN's website: www.theHEINEKENcompany.com.



Click here to open media release: 
 hugin.info/130667/R/1686410/552816.pdf

Click here to download picture 2: 
 hugin.info/130667/R/1686410/552839.jpg

Click here to download picture 1: 
 hugin.info/130667/R/1686410/552837.jpg



This announcement is distributed by Thomson Reuters on behalf of 
Thomson Reuters clients. The owner of this announcement warrants that: 
(i) the releases contained herein are protected by copyright and 
    other applicable laws; and 
(ii) they are solely responsible for the content, accuracy and 
     originality of the information contained therein. 
    
Source: HEINEKEN NV via Thomson Reuters ONE
[HUG#1686410]