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HearAtLast to Offer State of the Art Phonak Digital Hearing Aid Products


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© Business Wire 2008
2008-03-10 12:46:45 -

- (Pinksheets: HRAL) Hearatlast Holdings Inc. is pleased to announce that it is now dispensing Phonak products throughout Ontario in compliance with ADP guidelines. Phonak Canada Inc. is headquartered in Mississauga, Ontario, Canada with it parent company Phonak AG headquartered in Switzerland. With over 2500 employees, the Phonak group is one of three technology leaders in the hearing health industry.



Phonak offers many unique products including the Savia - which is the first hearing system to implement biological capabilities using state of the art digital technology. The Savia art technology is often referred to as "Digital Bionics". Phonak also offers the "Audeo" which is often referred to as a personal communication assistant. Phonak's diverse products also cater to wireless digital technologies and to Children's hearing health products.

"Hearing health is not only an issue for baby boomers and seniors; it is also a serious problem for children. Having access to Phonak's children's hearing health products now allows us to cater to every demographic in the hearing health market." stated Robert Oswald, President of HearAtLast Holdings Inc.

"With our retail presence growing exponentially we are now on the radar of every major hearing aid player. Every supplier and distributor now wants to be aligned with Hearatlast for the exposure we can provide. We are now in the unique situation of being selective with which we do future business with. We are very excited with what the next few weeks will bring. Right now everyone is knocking on our door." concluded Robert Oswald, President of HearAtLast Holdings Inc.

About Phonak

Phonak is headquartered in Switzerland with over 2500 employees worldwide. Product leadership and innovation have always been key factors in the success of the Phonak Group. Today, through multiple brands and distribution channels, the Group offers a complete range of digital hearing instruments - from premium, high-end products to entry level products - along with some important niche products and complementary, unique wireless communication systems.

For more information please feel free to visit the website at www.phonak.com

HearAtLast stores are currently located in the following Wal-Mart Stores, Wal-Mart Supercenters, and Sam's Clubs in Canada and one free-standing location in the U.S.A. : -0- Wal-Mart Store # 5742 Wal-Mart Store # 3016 Wal-Mart Store # 3031 150 McEwan Dr.E. 881 St Clair St. 165 North Queen St. Bolton ON., L7E-2Y3 Extension Etobicoke ON., M9C- Chatham ON., N7M-5J7 1A7 Wal-Mart Store # 3050 Wal-Mart Store # 3131 Wal-Mart Store # 3082 1280 Fanshawe Park Rd. W. 2210 Bank St. 1444 Quinn Dr. London ON., N6G-1B5 Ottawa ON., K1V-1J5 Sarnia ON., N7T-7H4 Wal-Mart Store # 3159 Wal-Mart Store # 3114 Wal-Mart Store # 3195 1900 Eglington Ave. E 3120 Dougall Ave. 1070 Major Mackenzie Scarborough ON., M1L-2L9 Windsor ON., N9E-1S7 Dr. Richmond Hill ON., L4S 1P3 Wal-Mart Store # 3053 Wal-Mart Store # 3029 Wal-Mart Store # 3027 5000 Highway #7 Unit 9717-21st Avenue N.W. 18521 Stony Plain Rd. Y006A Markham ON., L3R Edmonton, AB T6N 1J5 NW 4M9 Edmonton, AB T5S 2V9 Wal-Mart Store #1078 Wal-Mart Store #3065 Wal-Mart Store #1056 3195, 3055 26th Ave N 3900 Innes Road 450 Stevenson Rd Lethbridge, AB T1H SP4 Orleans, ON., K1C 1T1 South Oshawa, ON., L1J 5N6 Wal-Mart Store #5778 Wal-Mart Store #1050 135 First Commerce Dr 2881 Mainstreet SW Aurora, ON., L4G 0G2 Airdrie, AB T4B 3G5 Sam's Club HearAtLast 255 Silver Linden Drive 975 Del Mar Drive Richmond Hill, ON., L4B The Villages, FL 32159 4V5

About HearAtLast Holdings Inc.

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense a hearing aid in about an hour.

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

Investor Relations:
Taylor Capitol, Inc.
Stephen Taylor, 973-351-3868
STEPHTAYL9@AOL.COM




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