2013-01-17 18:09:12 -
PUTEAUX CEDEX, FRANCE -- (Marketwire) -- 01/17/13 --
Puteaux, 17th January 2013
HAVAS PUSHES ITS
INTEGRATION AND DIGITAL
STRATEGY INTO MEDIA
HAVAS FURTHER SIMPLIFIES ITS BRANDS AND STRUCTURE TO CREATE THE MOST
CLIENT FOCUSED MEDIA GROUP
Havas today announced another step forward with its integration
underscore its simple and agile structure.
The newly created 'Havas Media Group' will include all of Havas's
agencies, consisting of Havas Media (operating in 126 markets), within
media brand MPG and its digital brand Media Contacts will be fully
and rebranded, and Arena Media (operating in 13 markets). The
supported by a new simplified structure that places its digital
content marketing at the core of its operations. This move brings the media
of the business in line with the structure of Havas's creative division,
Creative Group (composed of the Havas Worldwide global network and
Alfonso Rodes, Havas Media Group's CEO comments: "The explosion of digital
means that no one can afford to deliver a siloed approach to
This new media model integrates our digital expertise "at the core"
organisation, promoting greater agility between all our teams and
It's a simple yet progressive move that enables us to harness the
transformation that has hit all types of media. By reorganising our
changing the lines of reporting and investing in building company-wide
fluency, we put ourselves in a unique position in the industry. Our
simplicity allows us to present clients with a shared vision that meets
demand for more meaningful connections."
The new media organisation allows Havas to continue its strategy to be the
major communications holding company to invest in establishing
excellence at the center of all its agencies around the world. The new
will place its specialised units such as Artemis (the group's global
management network), Mobext (mobile network), Socialyse (social
Affiperf (Havas's global trading desk) so that they are more accessible
teams from both Havas Media Group and Havas Creative Group.
On the content marketing side, Havas Sports & Entertainment will support
structure with its 36 international offices, alongside such as Cake
London, New York) Havas Event and Havas Productions.
To manage this new organisation the group has formed a new executive
managed by Alfonso Rodes as the CEO of Havas Media Group. Dominique
CEO of Havas Media France is appointed as Global Managing Director for the
Media Group. Reporting to Alfonso Rodes, CEO Havas Media Group, he will
charge of the commercial activity for all countries and all brands,
new business, digital integration and intelligence. Michel Sibony, "Global
of Middle Office", will manage all global planning and buying operations as
as the group's digital and specialist offers. Jordi Ustrell, "Global
Back Office" will oversee the global support services such as IT, HR,
Michel Sibony Global Head of Middle Office: "We need to guarantee our
more consistency in every market and more speed in the delivery of this
to provide greater effectiveness and more efficiency when leveraging
technological given by data management and technological platforms."
To support this move the Havas Media brand will be relaunched on Jan 24(th)
a new identity to reflect the tighter, more integrated organisational
Dominique Delport concludes: "Our clients need change and innovation more
ever because beyond media, digital affects any business with great
but also potential disruption. Understanding the relationship between
consumers, especially for the growing digital generation, is essential.
is to form a new company that lies at the intersection of the
international holding groups and the new style of innovative, digital
It's an exciting challenge for our clients and our teams."
Havas (Euronext Paris: HAV.PA) is one of the world's largest global
digital and communications groups. Headquartered in Paris, Havas operates
through its two Business Units, Havas Creative and Havas Media.
Havas Creative Group incorporates the Havas Worldwide
( www.havasworldwide.com : www.havasworldwide.com
network - formerly Euro RSCG Worldwide - (316 offices in 75 countries), the
Arnold ( www.arn.com : www.arn.com
) micro-network (16 agencies in 15 countries
on 5 continents) as well as several other strong agencies.
Havas Media ( www.havasmedia.com : www.havasmedia.com
) is the world's fastest growing media
operating in over 100 countries and incorporates two major commercial
Havas Media (ex MPG) and Arena.
A multicultural and decentralized Group, Havas is present in more than 100
countries through its networks of agencies and contractual affiliations.
Group offers a broad range of communications services, including digital,
advertising, direct marketing, media planning and buying, corporate
communications, sales promotion, design, human resources, sports marketing,
multimedia interactive communications and public relations. Havas employs
approximately 15,000 people. Further information about Havas is available
company's website: www.havas.com : www.havas.com
29-30 quai de Dion Bouton 92817 Puteaux Cedex, France
Tel +33 (0) 1 58 47 80 00 Fax +33 (0) 1 58 47 99 99
SA au capital de 152 823 482,40 EUR- 335 480 265 RCS Nanterre - APE 7311Z
www.havas.com : www.havas.com - Follow us on Twitter: www.twitter.com/HavasGroup/ : www.twitter.com/HavasGroup/
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: HAVAS via Thomson Reuters ONE
Tel: +33 (0)1 58 47 90 36
Email Contact : www2.marketwire.com/mw/emailprcntct?id=B73E07FBC6123B16
Global Marketing Director
Tel: +44 (0)7968 450 185
Email Contact : www2.marketwire.com/mw/emailprcntct?id=D06696B09076426D
Director of Investor Relations
Tel: +33 (0)1 58 47 92 42
Email Contact : www2.marketwire.com/mw/emailprcntct?id=D1B57A60E98CD6AC