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HAVAS PUSHES ITS INTEGRATION AND DIGITAL STRATEGY INTO MEDIA


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© Marketwire 2013
2013-01-17 18:09:12 -

PUTEAUX CEDEX, FRANCE -- (Marketwire) -- 01/17/13 --



Puteaux, 17th January 2013



                                HAVAS PUSHES ITS
                            INTEGRATION AND DIGITAL
                              STRATEGY INTO MEDIA




HAVAS FURTHER SIMPLIFIES ITS BRANDS AND STRUCTURE TO CREATE THE MOST
INNOVATIVE
CLIENT FOCUSED MEDIA GROUP



Havas today announced another step forward with its integration
strategy to
underscore its simple and agile structure.



The newly created 'Havas Media Group' will include all of Havas's
media
agencies, consisting of Havas Media (operating in 126 markets), within
which its
media brand MPG and its digital brand Media Contacts will be fully
incorporated
and rebranded, and Arena Media (operating in 13 markets). The
rebrand is
supported by a new simplified structure that places its digital
expertise and
content marketing at the core of its operations. This move brings the media
side
of the business in line with the structure of Havas's creative division,
Havas
Creative Group (composed of the Havas Worldwide global network and
Arnold
Worldwide micro-network).





Alfonso Rodes, Havas Media Group's CEO comments: "The explosion of digital
media
means that no one can afford to deliver a siloed approach to
communications.
This new media model integrates our digital expertise "at the core"
of our
organisation, promoting greater agility between all our teams and
disciplines.
It's a simple yet progressive move that enables us to harness the
digital
transformation that has hit all types of media. By reorganising our
teams,
changing the lines of reporting and investing in building company-wide
digital
fluency, we put ourselves in a unique position in the industry. Our
scale and
simplicity allows us to present clients with a shared vision that meets
consumer
demand for more meaningful connections."



The new media organisation allows Havas to continue its strategy to be the
first
major communications holding company to invest in establishing
digital
excellence at the center of all its agencies around the world. The new
structure
will place its specialised units such as Artemis (the group's global
data
management network), Mobext (mobile network), Socialyse (social
media), and
Affiperf (Havas's global trading desk) so that they are more accessible
to the
teams from both Havas Media Group and Havas Creative Group.



On the content marketing side, Havas Sports & Entertainment will support
this
structure with its 36 international offices, alongside such as Cake
(Paris,
London, New York) Havas Event and Havas Productions.



To manage this new organisation the group has formed a new executive
committee
managed by Alfonso Rodes as the CEO of Havas Media Group. Dominique
Delport,
CEO of Havas Media France is appointed as Global Managing Director for the
Havas
Media Group. Reporting to Alfonso Rodes, CEO Havas Media Group, he will
be in
charge of the commercial activity for all countries and all brands,
strategy,
new business, digital integration and intelligence. Michel Sibony, "Global
Head
of Middle Office", will manage all global planning and buying operations as
well
as the group's digital and specialist offers. Jordi Ustrell, "Global
Head of
Back Office" will oversee the global support services such as IT, HR,
legal and
finance



Michel Sibony Global Head of Middle Office: "We need to guarantee our
clients
more consistency in every market and more speed in the delivery of this
change
to provide greater effectiveness and more efficiency when leveraging
the new
technological given by data management and technological platforms."



To support this move the Havas Media brand will be relaunched on Jan 24(th)
with
a new identity to reflect the tighter, more integrated organisational
structure.



Dominique Delport concludes: "Our clients need change and innovation more
than
ever because beyond media, digital affects any business with great
opportunities
but also potential disruption. Understanding the relationship between
brands and
consumers, especially for the growing digital generation, is essential.
Our aim
is to form a new company that lies at the intersection of the
traditional
international holding groups and the new style of innovative, digital
companies.
It's an exciting challenge for our clients and our teams."



About Havas



Havas (Euronext Paris: HAV.PA) is one of the world's largest global
advertising,
digital and communications groups. Headquartered in Paris, Havas operates
through its two Business Units, Havas Creative and Havas Media.
Havas Creative Group incorporates the Havas Worldwide
( www.havasworldwide.com : www.havasworldwide.com )
network - formerly Euro RSCG Worldwide - (316 offices in 75 countries), the
Arnold ( www.arn.com : www.arn.com ) micro-network (16 agencies in 15 countries
on 5 continents) as well as several other strong agencies.



Havas Media ( www.havasmedia.com : www.havasmedia.com ) is the world's fastest growing media
group,
operating in over 100 countries and incorporates two major commercial
brands:
Havas Media (ex MPG) and Arena.



A multicultural and decentralized Group, Havas is present in more than 100
countries through its networks of agencies and contractual affiliations.
The
Group offers a broad range of communications services, including digital,
advertising, direct marketing, media planning and buying, corporate
communications, sales promotion, design, human resources, sports marketing,
multimedia interactive communications and public relations. Havas employs
approximately 15,000 people. Further information about Havas is available
on the
company's website: www.havas.com : www.havas.com



29-30 quai de Dion Bouton 92817 Puteaux Cedex, France
Tel +33 (0) 1 58 47 80 00  Fax +33 (0) 1 58 47 99 99
SA au capital de 152 823 482,40 EUR- 335 480 265 RCS Nanterre - APE 7311Z
 www.havas.com :  www.havas.com  - Follow us on Twitter:   www.twitter.com/HavasGroup/ :  www.twitter.com/HavasGroup/ 




Press Release:
hugin.info/143438/R/1671313/543262.pdf : hugin.info/143438/R/1671313/543262.pdf



This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:



(i) the releases contained herein are protected by copyright and
other applicable laws; and



(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.



Source: HAVAS via Thomson Reuters ONE



[HUG#1671313]




Contacts:

Communications:
Lorella Gessa
Communications Director
Havas Group
Tel: +33 (0)1 58 47 90 36
Email Contact : www2.marketwire.com/mw/emailprcntct?id=B73E07FBC6123B16

Suzie Warner
Global Marketing Director
Havas Media
Tel: +44 (0)7968 450 185
Email Contact : www2.marketwire.com/mw/emailprcntct?id=D06696B09076426D

Investor Relations:
Aurelie Jolion
Director of Investor Relations
Havas Group
Tel: +33 (0)1 58 47 92 42
Email Contact : www2.marketwire.com/mw/emailprcntct?id=D1B57A60E98CD6AC



Press Information:




Contact Person:


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