2013-02-19 18:16:46 -
PUTEAUX, FRANCE -- (Marketwire) -- 02/19/13 --
Revenue: EUR 1,778 million
-- Revenue growth: +8%
-- Organic revenue growth: +2.1%
-- Digital weight: 26% of revenue
Revenue: EUR 521 million
-- Revenue growth: +5.5%
-- Organic revenue growth: +1.1%
Net New Business1 for the year: EUR 1,675 million (+22% on 2011)
David Jones, Havas CEO, said: "2012 was a good year for the Group,
the global economy remains challenged especially in Europe. Our North
strengthened in H2 posting good growth and our performance was strong in
and APAC. The momentum at Havas is excellent following the successful
of our divisions and the simplification of our structure. We continue to
good new business wins and growth of digital, supported by the unique co-
location of our media, creative and digital teams. The year risks to be
challenging one, but these factors, along with promising activity in
2013, give us confidence in Havas's ability to continue to perform."
Consolidated Group revenue for 2012 was EUR1,778 million, an increase of 8%
2011 on an unadjusted basis. Revenue for the 4(th) quarter of 2012 was
million compared with EUR492 million for the equivalent period in 2011,
representing growth of +5.5% on an unadjusted basis.
Organic growth for the full year was solid at +2.1%. Q4 organic growth was
+1.1% largely impacted by a high baseline compared to Q4 2011.
Over the year, the Euro depreciated against the US dollar, producing a
exchange rate impact of EUR41 million for full year 2012 for this currency
The total exchange rate impact is EUR63 million.
Digital and social media once again increased their contribution to Group
revenue as the Group pressed ahead with its strategy of putting these
at the core of all its activities and agencies around the world. With no
significant acquisition over the course of the year, digital and social
accounted for 26% of total Group revenue in 2012.
Geographic distribution of organic revenue for the 2012 financial year was
See table in attached release.
Europe was close to flat over the full year 2012 with -0.4% in organic
France also ended the year close to flat due to its creative agencies and a
strong performance from Havas Media. Havas Media's performance in Q4 was
impacted by a high base in the prior year's quarter. By sector, corporate
financial communications fell back while BETC strengthened its position as
leading French agency as a result of significant organic growth.
The UK outperformed the rest of Europe in 2012, due in large part to recent
by Havas Worldwide London, to BETC London (a startup launched just over a
ago) and to initial strong performance at our recently acquired Havas Lynx
agency, a digital specialist in healthcare communications.
2012 full year revenue for the rest of Europe was down by -1.2%. Q4 saw a
temporary downturn in media in Spain, Portugal and Switzerland, while
and Turkey remained strong.
North America: The region posted full year growth of +3.3%, proving
dynamic and especially so in Q4, with growth of +6.5% driven by digital,
advertising, healthcare communications and media activities.
Rest of world: Asia-Pacific reported full year growth of +8.7% for 2012.
lost the Vodafone Hutchison account which impacted Q4, but the agency
made up for the loss by winning the Coca-Cola account. Creative and media
activities in China continued to perform well through the year. However IPO
consultancy and field marketing were also soft in the period. The United
Emirates, India and Singapore were Asia's main growth drivers throughout
In Latin America, Argentina, Colombia, Peru and Uruguay delivered double
organic growth throughout the year while Mexico grew progressively. The
contributions to the region's strong performance came from digital, media
expertise and healthcare communications.
The Group will publish its 2012 annual results on March 21(st), 2013, after
2. NET NEW BUSINESS(1)
Net new business(1) won in 2012 amounted to EUR1,675 million, a 22%
2011 and one of the best three performances of the past decade.
Among the most significant wins in the fourth quarter of 2012:
* Havas Worldwide won global data duties for Unilever and was appointed
digital agency of record for the Snuggle fabric softener brand. BETC was
chosen as global integrated agency for Louis Vuitton and Berluti. Havas
Worldwide Munich won institutional communications and all PR activities
Osram worldwide. Havas Media International France won the global account
Deezer. Havas Media Asia Pacific was appointed global agency for the
Shangri-La Hotels & Resorts luxury hotel group. Havas Media won the global
account for Remy Cointreau and Arena Miami won the Natura account for five
* On the strength of its integrated offering, Havas won the account for
launch of a second series of euro bank notes for the European Central
Havas Worldwide Düsseldorf will be responsible for mass media
and international coordination, Havas Worldwide Amsterdam for online
communications and Havas Media Frankfurt for media planning and buying in
all 17 Eurozone countries. In France, Havas Worldwide Paris, Havas Event
Havas Productions will take the lead on strategic consultancy, PR and
and Havas Digital will be responsible for the multilingual microsite.
* In North America, Havas Worldwide Chicago won digital and eCRM for
* In Latin America, Havas Media won MSD, Nacional Monte de Piedad, Nikon
Hard Rock Hotel.
* Account wins in France included La Poste, McDonald's, Club Med Gym and
in Germany, corporate design for Deutsche Bank; CRM for L'Oréal in
internal communications for sanofi (from New York), Adecco in Belgium, DHL
in the Philippines, Generali in Italy, Ricola in the UK and Hermès
* Purely digital wins included Pizza Hut in Hong Kong, Max Life Insurance
India, Foodpairing in Belgium, H&M in Spain, Perfume Holdings in twelve
markets, the Philips global account and children's charity War Child in
The detailed list of the most significant wins of 2012 is given in Annex 1.
3. CORPORATE SOCIAL RESPONSIBILITY
In keeping with its strategy and commitment, Havas continued demonstrate
leadership on the CSR front through the following initiatives:
* Publication of the Group's first Sustainability Report, based on
provided by our internal CSR reporting tool and shedding light on the many
initiatives undertaken within the Group and progress made in meeting its
* As a member of the media planning and buying industry federation UDECAM,
Havas Media France agency took part in the first collective "office life"
carbon footprint assessment of leading media agencies.
The process involved gathering data on all the agencies' activities (media
buying, digital) and culminated, thanks to widespread media cooperation, in
provisional assessment of greenhouse gas emissions generated by their TV,
Internet and radio media buying.
* The 3(rd) One Young World summit ( www.oneyoungworld.com : www.oneyoungworld.com
) was held in
Pittsburgh in October 2012. Dubbed "Young Davos" by CNN, the aim of One
Young World (co-founded by David Jones and Kate Robertson) is to provide a
platform for today's young people, the leaders of tomorrow, to bring about
positive changes in the world. 1,300 young delegates (all aged under 25)
from 183 countries, accompanied by 40 world famous Counsellors including
former UN Secretary-General Kofi Annan, former US President Bill Clinton,
Professor Muhammad Yunus and Twitter founder Jack Dorsey, came together to
create tangible initiatives to address some of the pressing issues the
faces. Over 200 firms, among them some of the world's largest including
Google, Unilever, L'Oréal, Apple, Accenture, Puma and Facebook,
support by sponsoring delegates.
4. AWARDS AND ACCOLADES
A number of Group agencies won recognition for their work in the fourth
"The Bear" by BETC for Canal+ was the world's most awarded TV spot, not
2012 but also in the history of the Gunn Report.
At the Cresta Awards, the Group collected 16 awards, including Agency of
Year for BETC and Network of the Year for Havas Worldwide. The Group won
in a total of 11 categories (including four for "The Bear") plus three
Prix awards (two for BETC for "The Bear" and one for Arnold Boston).
At the London International Advertising Awards, Group agencies garnered 13
awards: a Grand Prix for BETC, five Gold (two for BETC and three for Havas
Worldwide London), four Silver (two for Havas Worldwide New York, one for
Boston and one for BETC) and three Bronze.
The Epica Awards brought the Group a total of 19 awards. BETC took six of
including one Gold. BETC London won three awards, including one Gold. Havas
Worldwide London took two, including one Gold, and Havas Worldwide Paris
won a Gold. Havas Worldwide Düsseldorf, Havas Worldwide Zürich,
Havas Worldwide Helsinki, H Paris, Havas Worldwide Amsterdam and Havas 360
together accounted for the remainder.
Eurobest added another 19 awards to the Group's tally, including the Grand
for BETC's "The Bear", which also scooped another seven awards including
Gold. Havas Worldwide London won three awards and Leg, Havas Worldwide
Havas Worldwide Amsterdam, Havas Worldwide Vienna and Arnold Amsterdam were
At the Cristal Festival, Group agencies notched up a total of 29 awards,
including one Grand Prix (BETC) and six Gold (four for BETC, one for H
one for Havas Worldwide Amsterdam). MPG-MC, Havas Worldwide London, Leg,
Arena Media, Cake London and Havas Digital were also among the awards.
Group agencies also won numerous awards in digital:
At the Lovies, Havas Worldwide Digital Lisbon won a People's Lovie and a
Havas Worldwide Amsterdam and H also each took a Silver.
Havas PR USA was named 3(rd) "Most Social Media Agency in the World" by
At the Boomerang Awards, Havas+Palm won in three categories including best
online campaign for Mobiliz.
At the BIMA Awards, AIS London was named Agency of the Year and took awards
three categories for its "Save the 1Day" campaign for Sony Music/ Syco.
At the OMMA Awards (for Online Advertising Creativity), the "Globalize your
thinking" campaign for Oppenheimer Funds by MPG Media Contacts won two
including the coveted "Best in Show".
In other disciplines:
Fuel Lisbon was named Agency of the Year at the Premios a la Eficacia and
Media as Media Agency of the Year.
At the Achap Chile, Havas Worldwide Santiago picked up 17 awards, including
At the PR News PR People Award, four members of Havas PR USA took top
including "PR News Hall of Fame" and "Tweeter of the Year".
At the Key Awards, Havas Worldwide Milan won the special prize as well as
At the W3 Awards, H4B Chelsea won one Gold and five Silver and Havas
two Gold and three Silver awards.
ANNEX 1: Net New Business 2012
Havas Creative Group
Ambank: Euro RSCG Malaysia appointed agency of record
American Eagle Outfitters: Arnold
Atlantic City: Euro RSCG New York appointed agency of record
Banesto: Euro RSCG Spain won digital duties
BBVA: Euro RSCG Colombia won social media business
Burger King: Cake UK chosen as consumer agency in the UK and Ireland
Carlsberg: Euro RSCG APAC won ATL advertising, digital, social media, PR
activation business, all of which will be managed by a cross-market
team based in Singapore, Malaysia and Hong Kong
Claire's Accessories: Euro RSCG Chicago won the global account
DHL: Euro RSCG Mexico won the advertising business
eHarmony: won by Euro RSCG Brazil
EON: EHS 4D won the relational marketing account
Expedia: Euro RSCG 4D Matrix appointed to carry out SEO duties for the
Grupo Vitro: Euro RSCG Mexico won the integrated communications account for
GSK: Euro RSCG Life
Häagen Dazs: Euro RSCG Middle East won the Häagen Dazs regional
Haribo: Euro RSCG Moscow won Haribo's digital business
HBO: Cake UK won the campaign for the DVD release of the Games of Thrones
Ideal Standard: Euro RSCG London chosen to manage pan-European advertising
Idesa: Euro RSCG Middle East won the PR duties
Kraft: Euro RSCG Milan won digital and social media duties for the Fonzies
and digital duties for Hag and Sottilette
La Roche-Posay: Euro RSCG BETC 4D won the digital business
Lycra: Euro RSCG San Francisco appointed global agency of record
Nokia: Euro RSCG appointed to handle digital business for Nokia in India
Pekao Bank: Euro RSCG Warsaw appointed agency of record
Peugeot: Euro RSCG Malaysia appointed to develop the regional launch
for a new auto model and Euro RSCG Prague won a launch event for Peugeot
Sony Playstation: Euro RSCG Chicago won the digital, social media, mobile
experiential business for the PlayStation and PS+ network in the US
Superbock: Euro RSCG Lisbon won the advertising, digital, packaging, point
sale and events duties for Superblock beer
Telefonica: Euro RSCG Prague appointed to handle BTL advertising
Thomas Cook: Euro RSCG London won the advertising account
Volvo China: Arnold
Yili: Euro RSCG China was appointed agency of record for six Yili dairy
Havas Media Group
ANNEX 2: 2011 Organic Growth by quarter
See table in attached release.
Havas (Euronext Paris SA: HAV.PA) is one of the world's largest global
advertising, digital and communications groups. Headquartered in Paris,
operates through its two Business Units, Havas Creative and Havas Media.
Havas Creative Group incorporates the Havas Worldwide
( www.havasworldwide.com : www.havasworldwide.com
network - formerly Euro RSCG Worldwide - (316 offices in 75 countries), the
Arnold ( www.arn.com : www.arn.com
) micro-network (16 agencies in countries on 5
well as several other strong agencies.
Havas Media Group ( www.havasmedia.com : www.havasmedia.com
) is the world's fastest growing media
group, operating in over 100 countries, and incorporates two major
brands: Havas Media (formerly MPG) et Arena.
A multicultural and decentralized Group, Havas is present in over 100
through its networks of agencies and contractual affiliations. The Group
a broad range of communications services, including digital, advertising,
marketing, media planning and buying, corporate communications, sales
design, human resources, sports marketing, multimedia interactive
and public relations. Havas employs approximately 15,000 people. Further
information about Havas is available on the company's website: www.havas.fr : www.havas.fr
This document contains certain forward-looking statements which speak only
the date on which they are made. Forward looking statements relate to
projections, anticipated events or trends, future plans and strategies, and
reflect Havas' current views about future events. They are therefore
inherent risks and uncertainties that may cause Havas' actual results to
materially from those expressed in any forward-looking statement. Factors
could cause actual results to differ materially from expected results
changes in the global economic environment or in the business environment,
in factors such as competition and market regulation. For more information
regarding risk factors relevant to Havas, please see Havas' filings with
(Autorité des Marchés Financiers) (documents in French) and, up
2006, with the U.S. Securities and Exchange Commission (documents in
only). Havas does not intend, and disclaims any duty or obligation, to
revise any forward-looking statements contained in this document to reflect
information, future events or otherwise.
(1): Net New Business
Net new business represents the estimated annual advertising budgets for
business wins (which includes new clients, clients retained after a
review, and new product or brand expansions for existing clients) less the
estimated annual advertising budgets for lost accounts. Havas' management
net new business as a measurement of the effectiveness of its client
and retention efforts. Net new business is not an accurate predictor of
revenues, since what constitutes new business or lost business is subject
differing judgments, the amounts associated with individual business wins
losses depend on estimated client budgets, clients may not spend as much as
budget, the timing of budgeted expenditures is uncertain, and the amount of
budgeted expenditures that translates into revenues depends on the nature
expenditures and the applicable fee structures. In addition, Havas'
for determining the amount of new business wins and lost business may
from those employed by other companies.
Organic growth is calculated by comparing revenue for the current financial
period against revenue for the previous financial period adjusted as
- revenue for the previous financial period is recalculated using the
rates for the current financial period;
- to this resulting revenue is added the revenue of companies acquired
January 1 of the previous financial period and the acquisition date for the
period in which these companies were not as yet consolidated;
- revenue for the previous financial period is also adjusted for the
consolidated revenue of companies disposed of or closed down between
of the previous financial period and the date of disposal or closure.
Organic growth calculated by this method is therefore adjusted for
exchange rate against the euro, and for variations in the scope of
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: HAVAS via Thomson Reuters ONE
Communications Director, Havas Group
Tel : +33 (0)1 58 47 90 36
Email Contact : www2.marketwire.com/mw/emailprcntct?id=FF0338B3902B1E94
Director of Investor Relations, Havas Group
Tel : +33 (0)1 58 47 92 42
Email Contact : www2.marketwire.com/mw/emailprcntct?id=9DDA376EB17A39EA