2010-09-03 15:32:22 -

Hasbro, Inc. (NYSE:HAS) today announced it will webcast its investor update on the Company’s television initiatives on Wednesday, September 8, 2010, beginning at 8:30 AM and ending at approximately 10:00 AM eastern time. The webcast will include presentations by Hasbro’s President and Chief Executive Officer, Brian Goldner and Chief Financial Officer, Deborah Thomas; as well as presentations by Discovery Communications’ President and Chief Executive Officer, David M. Zaslav, The Hub’s President and CEO, Margaret Loesch and Hasbro Studios’ President, Stephen Davis. The presentations will be followed by a question and answer session.

The webcast will be available live to investors and the media on Hasbro's Investor Relations home page at investor.hasbro.com : .
A replay of the webcast will

be available approximately 2 hours following the completion of the event at the same location on Hasbro’s Investor Relations Web site.

Hasbro, Inc : . is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at www.hasbro.com : .



Hasbro, Inc.(Investor Relations)Debbie Hancock or Alexia

Taxiarchos, 401-727-5401or(Media)Wayne S. Charness,
401-727-5983