2012-11-15 17:50:58 - Penny auction HappyBidDay is launching a new site initiative this week designed to provide additional purchasing options for customers.

HappyBidDay announced today that beginning November 14th, select auctions will incorporate the company’s new “Buy It” feature. Like all auctions, when the clock runs out for these select Buy It auctions, the winning bidder wins the product and purchases it at the auction close price. And starting November 14th, HappyBidDay will extend a purchasing option to non-winners as well.

When users bid on one of these specialized auctions without winning the item at the auction close, they’ll have up to 24 hours to purchase it from HappyBidDay at the listed retail price. What’s more, the company notes that non-winning participants that do elect to buy will be reimbursed with bids they used during the live auctions. Users can utilize the

feature up to five times monthly or up to 3,000 bids back (whichever comes first) for both Penny Auctions and Happy (free-to-participate) Auctions.

The Buy It feature was implemented this week on HappyBidDay.com and is currently running on a wide variety of their auctions including gift cards, electronics, and bid packs among others. Company CEO Lisa Dee says the company’s newly launched feature is designed to make their auctions more enjoyable for all participants.

“The concept for the Buy It feature is pretty simple,” says Dee. “Bidding is more fun when everyone wins. Even if you’re not the winning bidder, you don’t have to leave empty handed.”

HappyBidDay says response to their new Buy It program has already been overwhelmingly positive, largely in part because the program was built in direct response to customer feedback.

About HappyBidDay
HappyBidDay is a bid auction site offering brand new, brand name electronics, gift cards, computers, game consoles, jewelry, home goods and more that regularly sell for 60%-90% below retail with no reserve.

For additional information on HappyBidDay penny auctions, visit www.happybidday.com and www.linkedin.com/company/2699327.