2013-01-29 21:24:40 - The new Best Practices Guide from Goolara, LLC looks at the secrets to successful email marketing that are too often overlooked.
ALAMEDA, Calif. - January 28, 2013 – Goolara LLC, hosted and on-premise email marketing provider announces the release of “Best Practices Enhanced, Volume 1,” the first volume of a series of digital marketing guides. This volume covers the most important aspects of the initial set-up of an email campaign, including content writing, managing lists and split testing. Before any mailing is sent, savvy email marketers make sure they off on the right foot with meaningful content, careful list management, and, above all, effective testing techniques. “There are important aspects of good email marketing that are too rarely covered in other guides,” Philip Thorne, CEO of Goolara, LLC said. “These are techniques that every marketer should practice to achieve better engagement
and deliverability.” “Best Practices Enhanced, Volume 1” doesn't beat around the bush when it comes to email marketing advice. Topics covered include, the best techniques for list building, which opt-in techniques are the most effective, how the subject line and sender's address can affect response, the best practices when it comes to personalization, and much more. “Best Practices Enhanced, Volume 1” is available free on in the Resources section at goolara.com