2008-04-10 21:01:59 - Group M (owned by WPP media) today announced they are entering into a strategic agreement with software developer Consilient in the mobile advertising space. Consilient was the 2007 GSMA overall winner at the Mobile Innovation awards in Macau.



Both Consilient and GroupM are going to be working together to increase mobile advertising initiatives in the key Southeast Asian markets identified in the release. Consilient has a mobile advertising software product called AdSpotz that is installed with mobile operators in Southeast Asia including SingTel, AIS, Maxis and Globe. It injects ads in mobile email, WAP, SMS and MMS.

GroupM and Consilient form Alliance to Expand Mobile Email Advertising in Asia Pacific

Singapore and St. John's, Canada - 10 April, 2008 - Consilient, the mobile software developer and GSMA top Mobile Innovation winner for 2007, today announced a business alliance with GroupM, the leading global media investment management operation. The alliance will see both companies collaborating to grow the

mobile advertising market with a particular focus on advertising in push email. GroupM is the parent company to WPP media agencies including MAXUS, MediaCom, Mediaedge:cia and MindShare.

Emmanuel Allix, GroupM Asia Pacific Technology Development Director said, 'Mobile advertising is a powerful medium that when properly harnessed, can completely revolutionize the advertising industry. As mobile becomes a strategic direction for our company, GroupM continues to forge mutually-beneficial alliances with leading, innovative companies like Consilient. We believe that Consilient's consumer mobile email technology has unlimited potential for targeted reach on mobile phones and we plan to move aggressively in this direction,' Allix added.

The alliance will enable both companies to cross promote their services and offerings to clients, end-users and mobile operators throughout Asia Pacific. GroupM will promote Consilient's Push™ email advertising service as an advertising channel to their agencies in the region. Consilient will provide support and preferred access for GroupM's clients within their Push advertising service which is commercially available through leading mobile operators in Asia Pacific.

Consilient's popular mobile email service, Push™, allows mobile operators to run a completely free advertising-funded consumer mobile email service. Both the service subscription fee and GPRS data charges are paid by advertisers, enabling consumers to access mobile email for free.

Consilient's mobile advertising server, AdSpotz™ delivers targeted advertising in push email services in addition to other popular platforms such as the mobile internet. SingTel in Singapore, AIS in Thailand, Telkomsel in Indonesia, Maxis in Malaysia and Globe in The Philippines have all chosen Consilient's Push messaging software as their preferred mobile solution.

'Working with GroupM will enable Consilient to accelerate our growth in Southeast Asia, a key market for us,' said Trevor Adey, Consilient CEO. 'Our agreements with Asia's leading mobile operators and the unique advertising channel we offer will ensure that GroupM's clients remain top performers in their respective markets,' Adey added.

The formal cooperation agreement between both companies covers the Asia Pacific region - including, Malaysia, Thailand, Korea, China, Philippines, Hong Kong, Australia, Taiwan, Japan, India, Vietnam and Indonesia.

GroupM is a leading media investment operation with a total worldwide market share of 17.5 per cent. RECMA projected the company had worldwide billings of US$60.51bn in 2006. It has a global presence with 402 offices in 81 countries.

About Consilient®
Consilient is a developer of mobile advertising and messaging software with offices in Singapore and Canada. Consilient was named the overall Mobile Innovation GSMA award winner for 2007 at the Asia Mobile Awards in Macau. Consilient's mobile advertising engine and push messaging software also won the 'Most Innovative Consumer Application or Service' category at the GSMA awards. www.consilient.com

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Media Contacts:
Consilient: GroupM:
Libby Carew, Director of Marketing Emmanuel Allix, Regional Technology Director

tel:+1.709.757.3425 or 1.709.749.4556 tel: +65 6232 5449

Libby_Carew@consilient.com Emmanuel.Allix@groupm.com

St. John's, Canada Singapore