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Crafts, Arts, Hobbies

Grab your paint! Grab your glue! Get ready to watch Pidilite spread it’s magic on worldoo!

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2014-02-25 08:06:55 -

The super cool Mr. D. is cooking up a storm on by introducing a whole new series of art and crafts in association with Pidilite. Using kids favourite Rangeela student's range of colors and Fevicol MR, Mr. D. has created exciting crafts such as superhero wristbands and fizzy bubbles.
Design Yard on is one such place where kids can unleash their creative element. All they have to do is register themselves on and pay a visit to Mr. D. in order to be introduced to a plethora of options including designing a card in ‘Art a Minute’ to conducting some cool science experiments in ‘Sci-Fu’ like creating amazingly cool fizzy bubbles or making a super hero wrist band

or grab hold of a parent and take up a bigger challenge in the form of ‘Take Your Time’. In addition to this, kids can also join the Doo Crew in the ‘Do-It-Yourself’ section to bring alive a really happy clown with the Rangeela student's range of colors – a perfect art project for school!
Commenting on the partnership, Mr. Harsh Wardhan Dave (Head, Experience and Brand at says, “With marketers exploring unconventional mediums to reach out to kids, is looking at partnering with relevant brands to create content that would add value to the overall time that kids spend online. Partnering with Pidilite is one step in that direction. Going forward the team is looking forward to working with brands which are effectively willing to collaborate and add to the ethos to create responsible global citizens of tomorrow.”
Pidilite industries, the largest adhesive manufacturer in India has already received good response from kids and parents alike with their products such as Rangeela Colors and Hobby Ideas. Mr. Rahul Sinha, –President of Sales and Marketing Consumer Products -ASF Division from Pidilte Industries said “Our products are a great resource tool for little artists. Non toxic in nature, these colors are based on the proposition of 'Colors for Smart Kids'. We wanted to establish a connect with parents and kids and with having over 60,000 users, we have found it to be an optimal place on the internet for kids to see the magic that can be created through the use of our products.” Vanita Keswani, COO of Madison Media Sigma says, “Branded content engages with the consumer in a natural environment ... We feel that interesting brand content is an excellent way to reach kids online for craft products and hence saw an obvious fit of Pidilite products with Worldoo.”
Rangeela has a range of creative products including oil pastels, tempera colours, poster colours and gouache colours under its brand name.

Notes for the Editor
About is an ever evolving online ecosystem for kids where they can live, express and play. It is the only platform dedicatedly designed for kids of the age group of 6 to 12, globally where kids can consume popular content from national as well as international kids’ brands. Each user requires parental approval before joining the same. has also partnered with some of the most fascinating kids networks like Cartoon Network, National Geographic, Jeff Corwin Connect, Sentosa, Game Den and the ever popular Chhota Bheem, bringing a new exciting element to look forward to each day.
About Pidilite:
Pidilite Industries have been a pioneer in consumer and specialties chemicals in India. Over two-third of the company’s sale come from products and segments it has pioneered in India. Its product range includes Adhesives and Sealants, Construction and Paint Chemicals, Automotive Chemicals, Art Materials, Industrial Adhesives, Industrial and Textile Resins and Organic Pigments and Preparations. Most of the products have been developed through strong in-house R&D. Pidilite is also growing its international presence through acquisitions and setting up manufacturing facilities and sales offices in important regions around the world. Fevicol is now the largest selling adhesives brand in Asia.

Tripti Chetnani
Phone: 02025441146

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