2013-03-05 19:16:54 - Nikhil Rungta appointed Chief Business Officer - Yebhi.com

New Delhi, March 5, 2013 –Google India's - Country Marketing Head, Nikhil Rungta joins Yebhi.com. Nikhil has been appointed as the CBO (Chief Business Officer) and will be responsible for the strategy, planning and execution of the company's sales, marketing & product development.

Commenting on the appointment, Mr Manmohan Agarwal, CEO, Big Shoe Bazaar said: “We are extremely happy to welcome Nikhil to the Yebhi team. He brings with him wealth of experience and knowledge after serving more than 15 years with leading organizations .We are confident that he will have a similar success at Yebhi.com.”
Nikhil Rungta, added: “This is a new challenge and I am very excited as I get onto this new journey. I will be teeing off

with a new TV campaign based on the concept of ‘Try and Buy’. The new feature ‘Try n Buy’ initiated by Yebhi will be the game changer for the E-commerce category and will help in taking the category to the next level. The campaign came from a deep understanding of how consumers buy online and the fact that one of the biggest barriers to purchase is lack of touch and feel of the product. Now the consumer can order products through Yebhi.com and only buy after trying or checking out the product.”

“In the last few years Yebhi.com has built a great ecommerce business with a impressive catalog of products and best-in-class fulfillment, the third pillar they want to now strengthen is brand building. Having build brands like Yatra.com, Chrome and Youtube in India, this is tailor-made opportunity for me".

Nikhil was the Country Marketing Head at Google since 2009. He was responsible for all Google products including Search, Youtube, Chrome, Google+, Android etc. He was instrumental in the changing the perception of Youtube as a top destination of premium video content including bollywood, cricket and music, with some very interesting marketing he was also able to help make Chrome the No.1 browser in the Indian market. He also launched ecosystem shaping initiatives like Get India Business Online (GIBO) and the Great Online Shopping Festival (GOSF).

Prior to Google he was the Head of Marketing for Yatra.com where he was a part of the leadership team. He helped build Yatra.com as one of the leading travel brands in the country. His impressive 15-year career in Sales and Marketing includes work across various categories like FMCG, Consumer Durables, Finance, IT and Travel Services. Nikhil is one of the few marketing leader in the country who has a deep understanding of both traditional (offline) and the new age (online) marketing.
Note to Editor About Yebhi.com Yebhi.com, India’s fastest growing Home, Lifestyle & Fashion e-retailer, was launched in the year 2009. Yebhi.com is India’s first shopping eco-system empowering users to shop, socialize, share and review the widest variety of quality products. The e-retail company offers quality products and latest collections of Shoes, Apparels, Bags, Mobiles, Cameras, Sunglasses, Watches, Home furnishing, Home décor, Home ware, Lingerie, Fragrances with more products and categories getting added each day. Yebhi.com has lead the ecommerce space in innovation and service (introducing 100 days return policy, Try and Buy, ‘Asian Retail Leadership award’ winning Yebhi Champs, One-click automatic returns, Yebhi Express etc), delivering top domestic and international brands to over 12000 pincodes across the country. The portal has over 2 million happy registered users, with over 10 transactions a minute. Yebhi.com is host to 50,00,000 shoppers each month for the greatest array of products from the best brands to satiate their every need. More than 10,000 orders are processed and shipped from the largest 1,00,000 sq ft state of the art fulfilment centre to consumers PAN India. Yebhi.com has a rich mix of quality and variety and possesses a strong association with prominent brands like Puma, Reebok, Aiva, 5th Avenue, Rockport, Woodland, Florsheim, Adidas Benetton, GAS, Flying Machine, Levi’s, S.Oliver, Colorplus Fastrack, Titan, Timex, Calvino, Guess, Calvin Klein, Tommy Hilfiger, Victoria’s Secret, Private Structure, B’witch, Enamor, Bajaj, Philips, Rosebys, Welspun, Karigari among others. The portal aims to expand to over 1,00,000 products to bring more choices, range and value to all its consumers. Yebhi - Better life, A Click Away. Contact: