2013-03-18 10:39:26 - HOSTS ROAD SAFETY AND AWARENESS WORKSHOPS FOR WOMEN DRIVERS IN INDIA
New Delhi, India, March 18, 2013: With safety and innovation at the helm, Goodyear, one of the world’s largest tyre companies is conducting free “Women With Drive” vehicle maintenance and road safety education workshops for female motorists at various organizations in Delhi. The aim of the program is to equip women with the knowledge and confidence to help keep their cars in safe running order. The first leg of the activity started at Goodyear’s corporate office on March 8, 2013, marking International Women’s Day, with more sessions to continue throughout the month of March.
At the “Women With Drive” workshops, Goodyear’s tyre and auto experts share key information with participants that allow them pre-empt problems with their cars by knowing
what to keep an eye on. This allows them to feel in control of their car’s health and emergency situations while on the road – whether they are car, tyre or driving safety related.
The workshops are made up of a series of sessions focused on basic auto care knowledge on different areas of the car, including fluids, electrics, belts, hoses, wipers and under body. They also cover aspects such as the correct driving position, good driving practices and basic car and tyre inspection information. Participants are then given an opportunity to share their past driving experiences, and will receive guidance on how to better deal with uncomfortable on-road situations.
Mr. P.K.Walia, Vice President of Consumer Tyres for Goodyear India said: “Safety and innovation are of the utmost importance to Goodyear and at the core of everything we do. It’s a helpless feeling for anyone being stranded by the side of the road, not knowing how to change a tyre or why their car won’t start. The aim of the “Women With Drive” workshops is to affirm Goodyear’s service to help women; we want to support and encourage not just our female customers, but all female drivers, to feel safe and secure while on the road.”
Goodyear’s “Women With Drive” initiative was started by Goodyear in Australia in 2007. It has since been successfully implemented in other Asia Pacific countries including the Philippines, Malaysia, Thailand, Indonesia, and China. In India, Goodyear first announced the “Women with Drive” program to celebrate the 100th International Women's Day, on March 8, 2011.
About Goodyear India
Goodyear's presence in India is over 89 years old, with two plants, one each in Ballabgarh and Aurangabad. In the passenger car segment, Goodyear India supplies tyres to many of the leading Original Equipment Manufacturers. Goodyear India has been a pioneer in introducing tubeless radial tyres in this segment. In the farm segment, in India, Goodyear tyres are supplied to all the major tractor companies. In 2010/11, Goodyear India was awarded the Superbrand status.
For more information about Goodyear and its products, go to www.goodyear.co.in
About Goodyear Tire & Rubber Company
Goodyear is one of the world’s largest tyre companies. It employs approximately 69,000 people and manufactures its products in 52 facilities in 22 countries around the world. Its two Innovation Centres in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. The Goodyear Tire & Rubber Company was recognized by Forbes magazine as one of the most reputable companies.
For more information about Goodyear and its products, go to www.goodyear.com/corporate