2013-02-11 13:47:58 - GoTry is India’s first and only multi-brand sampling platform present at high footfall Malls for brands seeking precision sampling for their products. Led by a team of highly experienced marketers who have envisioned some of the most powerful and applauded brand activations, Go Try aims at solving the challenges posed by traditional random sampling methods. This innovative and unique concept, brainchild of India’s leading Experiential Marketing and Brand Activation agency, Vibgyor Brand Services, uses technology at its core to make the sampling process more intelligent, effective and streamlined. The Go Try sampling mechanism ensures that only relevant products are sampled to the right consumers ensuring targeted reach, low cost per sample and relevant feedback.
Some of the biggest FMCG and F&B Brands like Pond’s, Knorr, Quaker Oats, Nivea, Veet, Mother Dairy, Real Juice, Vanish, Comfort, Lifebuoy, Horlicks and Vaseline have recognized the power of Go Try and sampled their products with us. More than 45,000 consumers are already registered with Go Try and have tried over 1.2 lakh samples for over 35 brands in the two Go Try kiosks at Pacific Mall, Delhi and Oberoi Mall, Mumbai alone!
GO TRY multi-brand sampling platform is in expansion mode
Go Try is India’s first and only multi-brand sampling platform. The brainchild of India’s leading Experiential Marketing and Brand Activation agency, Vibgyor Brand Services, Go Try uses technology at its core to make the sampling process more intelligent, effective and streamlined.
Dhruv Kalra, Director, Go Try says, “Our kiosks will be present across the top metros by March 2013. We are already present in Delhi and Mumbai and will reach out to Bangalore and Hyderabad in the two months. By March 2014, we plan to expand our presence to the top 10 cities so that we can offer our clients a pan-India reach for their sampling needs.”
Kalra added, - “Go Try works as
a one stop solution for brands looking at sampling their products efficiently by providing the desired visibility and large scale sampling of their product at high footfall malls at a very reasonable cost. We are a completely technology driven model hence can increase the efficiency of the sampling by reducing margin of errors and focusing on precision sampling”.
Go Try started out with a pilot kiosk at Pacific Mall, Delhi NCR and then expanded to Mumbai at Oberoi Mall, Goregaon. We have already dispensed 1.2 Lac samples so far for over 35 leading brands like Ponds, Vaseline, Quaker Oats, Dabur Real, Nivea, Comfort, Knorr, Hippoo, Surf Excel, Tang, Loreal, Garnier Light, Pepsodent, Veet and Vanish. We already have a registered consumer base of 45,000 people and more than 250 new users register with us on a daily basis at each kiosk.
Kalra further added – “Our vision is to change the way sampling is conducted in India, from the current scenario where sampling is conducted largely in an unorganized manner we would want to offer brands a precision sampling option which is completely transparent and meets all their sampling objectives at a reasonable price point. We aspire to become the leader in the sampling business focusing on Personal Care, Home Care and Food & Beverage sectors”
Go Try seeks to eliminate many of the follies of indiscriminate sampling. Thanks to an intelligent technology based profiling process at its core – all free samples handed out at Go Try kiosks are strictly based on the lifestyle preferences and choices of the intended demographics. While Go Try may be sampling juices, energy drinks, chocolates, deodorants, instant soups and noodles, soaps, shampoos – these are only handed out once you fill in some basic details like name, age, gender and occupation on a tablet device at each Go Try kiosk. Based on these, the system generates free samples that are suitable for you. Come back the second time and answer some simple questions on your experience of using these products and get more free goodies! For obvious reasons, the response at that these Go Try kiosks have been extraordinary.
The precision sampling and feedback mechanism makes Go Try the best sampling platform for all major brands that have to rely on arbitrary sampling and no proper feedback mechanism. Go Try lets brands keep track of samples dispensed, feedback received and best of all – ensure that samples are only done in the relevant target group. What’s more, once a category is blocked by a brand, no conflicting brand is handed out at the kiosk during the same time. For brand managers this means greater visibility for your product in the eyes of thousands of people who visit a mall on any single day, cost per sample coming down drastically, your product reaching out to the right people and valuable feedback on your product! With Ponds, Vaseline, Quaker Oats, Dabur, Real, Nivea, Comfort, Knorr, Hippo, Surf Excel, Tang, Loreal, Garnier Light, Pepsodent, Veet and Vanish and many other brands already on board, Go Try covers almost the entire spectrum of products.
45,000 people have already registered themselves as Go Try users and have tried more than 1.2 lakh samples for over 35 brands. It’s easy to spot the kiosks thanks to the crowds they gather at the two locations – Pacific Mall in Delhi NCR and The Oberoi Mall in Mumbai. After the promising response, India will see several other Go Try kiosks in Hyderabad, Bangalore, Chennai and Kolkata. What are you waiting for, Go Try before you buy!
Profile of Go Try
About the Founder
Dhruv Kalra is the founder & director of Go Try Marketing. He has been involved in the experiential marketing & event management industry from 2005 and has over 8 years experience in conceptualising and executing innovative below the line Marketing Activations for the top brands of the country.
He has been an integral part of Vibgyor Brand Services - one of the leading experiential marketing company in the country and has been heading their Marketing & Business Development function in the capacity of Director Marketing since 2009.
He has graduated in Commerce from Delhi University and went on to do an MBA from International Management Institute, New Delhi specializing in Marketing & Finance.