2007-04-04 14:55:08 -

BETHEL, Conn., and BEIJING, April 4 /PRNewswire-FirstCall/ -- Global Music International (BULLETIN BOARD: GMUS) , a leading content aggregator delivering music videos and music tones to the telecom industry, and Sony BMG Music Entertainment, today announced a content licensing agreement whereby Global Music International gains access to Sony BMG's extensive library of music video and audio content, including ring tones and ring back tones, for broadcast to the Chinese mobile marketplace.

Active in the international and Chinese mobile music scenes, Global Music International recently announced an upcoming launch with

China Unicom Newspace, the wholly owned subsidiary of China Unicom responsible for the carrier's wireless music services and rich mobile media content. In this relationship, China Unicom will officially begin broadcasting Global Music International's inventory of music videos and audio content in order to offer China Unicom's customers a more diversified mobile music experience.

With the addition of new Sony BMG content, Global Music International can further enhance the mobile music experience it provides the Chinese market by adding new Chinese as well as western music videos, ring tones and ring back tones to its current collection of independent music content. This deal clearly underscores Global Music International's commitment to offer the Chinese mobile community the broadest variety of easy-to-access, rich mobile music content -- from all music genres.

"We have been impressed with Global Music International's established relationships with major telecommunications players in China, and are extremely pleased to be entering into a licensing agreement with them to offer our unique music content for mobile distribution on their partners' wireless networks," said Kelvin Wadsworth, executive vice president & chief operating officer, Asia, Sony BMG Music Entertainment. "We see this agreement as an important part of our overall strategy to innovate, find new ways for our artists to connect with their fans, and develop new revenue streams."

"As one of the leading, worldwide music labels, Sony BMG clearly has the breadth of both Chinese as well as international artists to enhance our current portfolio of music video and audio choices," said Chris Mauritz, executive vice president, Global Music International. "This agreement allows us to offer a wider variety of independent and signed artist content from around the globe, which makes Global Music International a compelling partner for Chinese mobile carriers."

Global Music International's content is available immediately, and offers Chinese consumers the ability to search, sample and download its growing selection of thousands of signed and independent Chinese and Western artists.

About Sony BMG Music Entertainment

Sony BMG Music Entertainment is a global recorded music joint venture with a roster of current artists that includes a broad array of local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony BMG Music Entertainment is 50% owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America.

About Global Music International:

Global Music International (BULLETIN BOARD: GMUS) is a leading content aggregator delivering music videos and music tones to the telecom industry including mobile handsets and the Internet. Offering mobile ringtones, ringback tones and music videos from major labels and independent and recognized artists from around the world, Global Music International is known for its extensive library of unique, diverse and innovative content and music video programming.

Establishing a new model for digital music consumption, Global Music International offers IMNMobile, a service that delivers digital music videos to wireless handsets; further enhancing the mobile experience. The Company has garnered strong mindshare in China, broadcasting its wireless music services and music video content on the China Unicom cellular network. In the U.S., the Company broadcasts its content wirelessly on the Sprint Nextel (S) mobile network, via Real Network's (RNWK) Rhapsody Radio(TM) service.

Global Music International also offers IMNTV(TM), its service for broadcasting non-stop independent music videos on the Web. For more information on Global Music International, please visit: http://www.globalmusicint.com/

This release includes projections of future results and "forward-looking statements" as that term is defined in Sections 27A of the Securities Act of 1933 as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934 as amended (the "Exchange Act"). All statements that are included in this release, other than statements of historical fact, are forward-looking statements. Although management believes that the expectations reflected in these forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors that could cause actual results to differ materially from the expectations are disclosed in this release, including, without limitation, in conjunction with those forward-looking statements contained in this release.

For more information, please contact: Chris Foster Ruder Finn for Global Music International Phone: +1 212 715 1691 Email: fosterc@ruderfinn.com

Source: Global Music International