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Global Industry Wine and Spirits Merchants Are Tipping Their Glasses Towards Asia


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© ACN Newswire
2013-01-15 09:05:19 -

Global wine consumption is projected to reach 26 billion litres by 2015. However, the growth in wine consumption is shifting from traditional markets in Europe to the emergent regions of Asia. Wine consumption in Asia is expected to increase by 25 per cent from 2011 to 2015, a consequence of growing consumer affluence, awareness of health benefits from wines, and pursuit of greater levels of sophistication.

Stepping ahead of the industry

Continuously striving to be on the forefront of industry's outlook, Wine&SpiritsAsia2014 (WSA2014) will feature an even stronger representation of international wines and spirits when the biennial trade event returns to the Singapore Expo from 8 to 11 April 2014.

"Edition after edition since its inception in 1988, WSA, through its

effective platform which encourages trade amongst industry professionals, has been able to successfully match quality buyers to exhibitors. True to this, WSA has gained credibility and recognition amongst players as the most important and effective business networking and marketplace in Asia to raise their profile in the wine and spirits circles, and in establishing a significant footprint in Asia," states Ting Siew Mui, Project Director of Lifestyle Events from show organiser, Singapore Exhibition Services (SES).

WSA draws buyers from different facets of Asia's hospitality and foodservice sectors, including wine & spirits and related accessories importers, distributors and retailers; wine & spirits influencers; purchasers from airlines, specialty wine boutiques, hotels, restaurants and many more.

The last edition of WSA in 2012, together with FHA (Food&HotelAsia), played host to some 60,000 trade attendees from more than 90 countries/regions.

New group participation reinforces internationality of WSA

The next edition of WSA will cover 7,000 square metres of exhibition space to showcase an expansive range of labels and products from 200 countries/regions and international group pavilions. Buyers and sellers alike will be exposed to a superior spectacle of unparalleled diversity from both old and new trade players across four intoxicating show days.

New group participants hailing from Japan, Italy and Spain are expected to join returning contingents from Australia, Austria, France and Singapore. This not only echoes industry's strong confidence in WSA, but also the event's pertinence to global wine and spirits businesses who wish to branch out to the bourgeoning Asian markets. In addition to this impressive development, WSA2014 has also recorded an increase in space booking from distributors based in Singapore.

Herve Kerlann, President of Maison Kerlann, WSA2012 France group pavilion exhibitor, said: "We have returned to WSA after some time as we have seen a renewed interest in Burgurdian wines and we think that it is now the right time to return. Asia is a very important region for us and WSA2012 was an ideal platform to meet plenty of new contacts and renew old ones as well. Overall, WSA2012 has been a fruitful event for us."

Far East Distillers inks participation at WSA2014

Far East Distillers is one such company. A true blue Singapore brand, Far East Distillers has been in the alcohol distillation business for over 30 years. The company houses a wide range of liquids, from beer to spirits and wine, including its own house brand, ISLAND. The ISLAND series of spirits is available in four different genres - Dry Gin, Vodka, Rum and Whisky, distilled from the finest ingredients and bottled in Singapore. Other brands they serve include Kingfisher from India, Sagres from Portugal, Stock products from Italy, Dalmore from Scotland and Castle Creek wines from Australia.

WSA2012 was the first major trade exhibition which Far East Distillers ever participated in. "We were overwhelmed by the turnout WSA2012 garnered. Thru this exhibition, we gained much exposure as a proud Singapore brand under Singapore Pavilion; received many enquiries and also learnt about improvement on our products," says Ong Kingson, Sales & Marketing Director of Far East Distillers.

"WSA is extremely useful for us to build many contacts, especially with overseas customers just over a few days. We're definitely looking at exporting our house products to overseas, with a strong focus on Asian markets in the next few years. It was a great experience at WSA in 2012 and we hope to continue to introduce ourselves to other countries at the next edition of WSA in 2014."

Intoxicating array of event highlights

With the availability of wine theatres at the Singapore Expo, WSA2014 will be able to bring forth improved networking activities that will allow attendees to engage at a deeper level. Wine tasting sessions, educational seminars and workshops are expected to be held.

WSA2014 attendees will also get a chance to sample the winning wines from the WSA Wine Challenge 2014. The WSA Wine Challenge is a well-established competition in Asia where wines submitted from around the world are evaluated by a distinguished panel of judges that represent accurate characteristics of the Asian palate. As the appreciation and consumption of wine in Asia continues to grow, this coming edition will be highly anticipated by the industry as they eagerly await the winning wines that will best satisfy the palate of the Asian market.

The RIPE-WSA Cocktail Challenge in 2012, its inaugural edition, gave viewers an energetic demonstration of liquid art, which involved plenty of artistic flair infused into fundamental bartending expertise. Winners emerged from some of Singapore's most well-known F&B establishments such as eM by the River, Que Pasa and Morton's Steakhouse. For the next edition in 2014, competition will extend beyond the shores of this island-city to showcase contestants from beyond the shores of Singapore for the first time.

"It's been a wonderful show! We have submitted some wines for the WSA Wine Challenge and have won silver awards. We are really excited about it and can't wait to display our certificates and put the award stickers on the bottles. We'll definitely be back to visit the show in 2014," says Franklin Sitompul, Director of Sales & Marketing from Hatten Wines, Indonesia. Hatten Wines is the first and only Balinese winery located in Sanur, Indonesia.

Important contact information:
WSA Exhibition: Evylene Chua, eve@sesallworld.com; Fiona Murray, fmurray@oesallworld.com (Europe & USA)
WSA Wine Challenge: Debbie Ho, debbie.ho@sesallworld.com
RIPE-WSA Cocktail Challenge: William Ang, william@ripe-afj.com.sg

WSA2014 At A Glance

Show: WSA2014 - Asia's international trade exhibition
of wine and spirits (co-located with FHA2014)
Date: 8 - 11 April 2014 (Tuesday - Friday)
Venue: Singapore Expo
Opening Hours: 10:00am - 6:00pm (8 - 10 April, Tuesday - Thursday)
10.00am - 4:00pm (11 April, Friday)
Admission: Business and trade professionals only
Registration: www.winespiritsasia.com
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About Singapore Exhibition Services (SES)

Singapore Exhibitions Services organises a portfolio of international tradeshows serving the Communications, Engineering, Machinery and Lifestyle industries. SES events consistently attract a high level of overseas participation with foreign exhibitors accounting for almost 80% of the show floor. SES is a member of Allworld Exhibitions Alliance, a global network with over 50 offices worldwide. For more information, please visit www.sesallworld.com .



Source: Wine&SpiritsAsia2014

Contact: june.seah@sesallworld.com

Copyright 2013 ACN Newswire. All rights reserved.


Author:
Hossam Abdel-Kader
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