GLOBAL EXPERT TAPPED BY PMMI TO PROVIDE
EXPERTISE ON MOBILE MARKETING EFFECTIVENESS
Drake LaDue of Brand-X-Mobile to meet with PMMI members of at expo…
PR-Inside.com: 2014-08-27 06:43:55
Drake LaDue, owner & CEO of Brand-X-Mobile, a mobile design and marketing firm, has been invited to review and advise members of the Packaging Manufacturing & Machine Institute (PMMI) on the effectiveness of their mobile marketing efforts. LaDue is scheduled to meet individually with PMMI members during the associations annual meeting in Chicago, September 15 - 17, 2014, to assess the effectiveness of their mobile website capabilities.
“With up to 84 percent of the mobile consumer market population relying on mobile devices to research companies and their products when making purchasing decisions it is critical that a company’s online presence is well represented on mobile devices,” said LaDue. “With proper formatting, along with fresh and engaging content, a company can greatly increase the effectiveness of their online presence.”
PMMI, the association for packaging and processing technologies, has made mobile the focus of their annual meeting: “Mobile Customers are Your Customers, Helping You Take Your Business to the Next Level of Success.” Members will have the opportunity to expand their knowledge and networks at LaDue’s consultation sessions, business sessions, Technology Test Drives, and plant tours.
“Whether prospective customers find a company from their laptops, tablets or phones, their online experiences can make them a customer – or cause them to leave the site,” said Anna Hudson, PMMI. “Drake is the leader in mobile marketing technology. Our members are very fortunate to have the opportunity to meet with him and learn how they can increase the effectiveness of this critically important marketing tool.”
Brand-X-Mobile helps companies combine their social, digital and media channels –giving their audience the flexibility to communicate with consumers no matter where they are, and no matter which social network, email client or device they use. For more information, visit brandxmobile1.com.
PMMI is the leading global resource for packaging and processing. Founded in 1933, PMMI is a trade association made up of more than 650 member companies that manufacture packaging, processing and packaging-related converting machinery, commercially-available packaging machinery components, containers and materials in the United States, Canada and Mexico. For more information, visit www.pmmi.org.