Free Submission Public Relations & NewsPR-inside.com
Home
Deutsch English

Business

Global Digital Advertising Spending Topped $100 Billion in 2012 -- Expected to Grow 15.1% in 2013 Research Driven Investing Provides Stocks Research on AOL and Yahoo!


Print article Print article
© Marketwire 2013
2013-01-31 14:25:34 -

NEW YORK, NY -- (Marketwire) -- 01/31/13 -- The boom in smartphone and tablet demand has shifted the advertising market's focus to digital. Research firm eMarketer recently reported that global digital advertising spending topped the $100 billion mark in 2012. Research Driven Investing examines investing opportunities in the Social Media Industry and provides equity research on AOL, Inc. (NYSE: AOL) and Yahoo! Inc. (NASDAQ: YHOO).



Access to the full company reports can be found at:



www.RDInvesting.com/AOL : ctt.marketwire.com/?release=980423&id=2552653&type=1& ..





www.RDInvesting.com/YHOO : ctt.marketwire.com/?release=980423&id=2552656&type=1& ..



eMarketer projects digital ad spending to increase another 15.1 percent in 2013 for a total of $118.4 billion. That number represents a 21.7 percent share of advertising spending across all media in 2013, and by 2016 it is expected to surpass 25 percent. At the end of last year North America accounted for 39 percent of all digital ad spending.



"As consumer behavior and time spent online rapidly shifts towards mobile, we expect advertising dollars to follow," said JP Morgan analyst Doug Anmuth. Social media is a "key driver of brand advertiser spend due to its large reach and highly targetable user base," added Anmuth.



Research Driven Investing releases regular market updates on the Social Media Industry so investors can stay ahead of the crowd and make the best investment decisions to maximize their returns. Take a few minutes to register with us free at www.RDInvesting.com : ctt.marketwire.com/?release=980423&id=2552659&type=1& .. and get exclusive access to our numerous stock reports and industry newsletters.



AOL's business spans online content, products and services for consumers, publishers and advertisers. The company is one of the largest producers of quality digital content and one of the world's leading sellers of premium display advertising. AOL is scheduled to release its fourth quarter and full year 2012 results on Friday, February 8th.



Yahoo! reported GAAP revenue was $1.35 billion for the fourth quarter of 2012, a 2 percent increase when compared to a year ago. The company recently signed a content and promotional deal with the NBC Sports Group which will allow them to collaborate on premium sports news and events coverage both online and on the air.



Research Driven Investing has not been compensated by any of the above-mentioned publicly traded companies. Paragon Report is compensated by other third party organizations for advertising services. We act as an independent research portal and are aware that all investment entails inherent risks. Please view the full disclaimer at:



http://www.rdinvesting.com/disclaimer : ctt.marketwire.com/?release=980423&id=2552662&type=1& ..



Add to Digg : digg.com/submit?phase=2&url= www2.marketwire.com/mw/release_html_b1?release_id=980423 Bookmark with del.icio.us : del.icio.us/post?v=4&noui&jump=close&url= www2.marketwire.com/mw/release_html_b1?release_id=980423 Add to Newsvine : www.newsvine.com/_tools/seed&save?u= www2.marketwire.com/mw/release_html_b1?release_id=980423



Press Information:




Contact Person:


Disclaimer: (c) 2014 Market Wire. All of the press releases contained herein are protected by copyright and other applicable laws, treaties and conventions. Information contained in the releases is furnished by Market Wire's, who warrant that they are solely responsible for the content, accuracy and originality of the information contained therein. All reproduction, other than for an individual user's personal reference, is prohibited without prior written permission.
Latest News
Read the Latest News
www.newsenvoy.com

 


Terms & Conditions | Privacy | About us | Contact PR-inside.com