2008-10-02 19:05:45 - Seminole Hard Rock Hotel & Casino in Hollywood to Donate Proceeds from Guest Stays in Special Rooms; Hard Rock Café Hollywood to Offer Collectible Pinktober Pins, Key Chains and T-shirts for the Cause

HOLLYWOOD, FLA. - Get into bed for a breast cancer cure at Seminole Hard Rock Hotel & Casino this October! The hotel will be doing its part to raise awareness and funds for this deadly disease by donating proceeds from its Pinktober 'Pink Sheets' local guestroom bookings and sales from Pinktober limited edition collectibles to The Breast Cancer Research Foundation.

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'Pink Sheets' offer, part of Hard Rock International's worldwide Pinktober campaign, offers select guestrooms at Seminole Hard Rock Hotel that will be outfitted in special pink-hued, guitar-embossed Sleep Like a Rock bedding with 25% of the room rate benefitting the Breast Cancer Research Foundation. Rates for the month of October range from $189-$349 per night.

Beginning Monday, September 8, the Hard Rock Café Hollywood will also be offering limited-edition collectible Pinktober pins, key chains and T-shirts that will also benefit the charity. These coveted Hard Rock Pinktober pins dedicated to the cause are ninth in a series and feature a silver, three-dimensional curved hinge covering the body of the guitar, filled with clear rhinestones. When the hinge is opened, a hot pink acoustic guitar with a pale pink ribbon design - a symbol for breast cancer supporters - is revealed. The pin also features the powerful message 'Stop Breast Cancer for Life' ($12). The pins will be the complimentary turn-down amenity in 'Pink Sheets' rooms. A black, baby doll ladies T-shirt featuring Hard Rock's 'Love All, Serve All' mantra and the Hard Rock brand logo in black foil across the front center chest, accented with a pink rhinestone-adorned ribbon ($28) and a charm keychain featuring seven charms that capture the spirit of peace, love, life and rock ‘n' roll - including a pink ribbon, a heart, a peace sign, a microphone, a guitar, a lip print and the iconic Hard Rock logo ($20) will also be available.

Guests will have an added opportunity to contribute additional funds to the Breast Cancer Research Foundation upon checking out.

'Pink Sheets' is part of Hard Rock International's ninth annual Pinktober breast cancer awareness campaign, a philanthropic initiative created to support organizations in the fight against breast cancer. In addition to donations made through guestroom bookings and sales of collectibles, the company will showcase a series of live music events at Hard Rock establishments around the world.

'Throughout the past nine years, Hard Rock's breast cancer awareness campaign has helped to raise millions for breast cancer research,' said Sean Dee, vice president and chief marketing officer for Hard Rock International. 'Pinktober will unite Hard Rock properties around the world to give back in a big way.'

Room photo available upon request

About The Breast Cancer Research Foundation

The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and translational research. The Foundation supports scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. In October 2007, $32 million was awarded to 151 scientists across the United States and in Canada, Latin America, the Middle East, and throughout Europe. And for the seventh consecutive year, Breast Cancer Research Foundation received Charity Navigator's highest rating, four stars, thus outperforming over 99% of the evaluated charities, while the American Institute of Philanthropy has awarded Breast Cancer Research Foundation its highest possible rating of A+. Breast Cancer Research Foundation is the only breast cancer organization in the U.S. to receive these accolades. For more information, visit www.bcrfcure.org or call 1.866.FIND.A.CURE.

About Seminole Hard Rock Hotel & Casino

Seminole Hard Rock Hotel & Casino is South Florida's only real casino and leading entertainment destination featuring 71 tables offering Blackjack, Baccarat, Mini-Baccarat, Pai Gow Poker, Three Card Poker, and Let it Ride. More than 2,500 of the most popular Vegas-style slots and games are available to play on its 145,000-square-foot casino floor including Multi-Area Progressive Jackpots and Mega Jackpots. The Poker Room at Seminole Paradise is a 12,000-square-foot private room offering no-limit Texas Hold ‘em, limit Texas Hold 'em, Seven Card Stud and two dollar and four dollar limit Omaha Hi Lo games. Our casino offers a non-smoking room and a high-limit gaming room with a cashier booth, check cashing services, and safe deposit boxes. The high-limit room also includes a VIP Plum Lounge exclusive area for loyal Seminole Hard Rock Hotel & Casino Players Club members and a celebrity show kitchen. This Four Diamond, AAA-rated, 500-room hotel offers 16 restaurants and lounges, 40,000 square-feet of meeting room space, a full-service, European-style spa, and 23 retail shops, 11 nightclubs, and Paradise Live - a 600 seat venue with classic music album performances in Seminole Paradise. Entertainment aficionados can enjoy national and international musical acts, comedic performances, and more in Hard Rock Live - a state-of-the art and acoustically-sound arena located on property. Lucky Street parking garage offers guests an additional 2,300 spaces for parking. The Seminole Hard Rock Hotel & Casino is located on State Road 7 (U.S. 441) in Hollywood, Florida. From I-95, exit Stirling Rd. and travel west to 1 Seminole Way. For more information, call (954) 327-ROCK, 1-800-937-0010 or visit us online at www.seminolehardrockhollywood.com.

About Hard Rock International

With 125 high-energy Hard Rock Cafes and nine Hotels/Casinos in 48 countries, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya and Bali. Additional hotel and casino projects have been announced in Macau and Penang, both scheduled to open in 2009; Palm Springs, Atlanta and Panama, scheduled to open in 2010; and Dubai, scheduled to open in 2011. Hard Rock Park, located in Myrtle Beach, is the world's first rock ‘n' roll theme park. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.hardrock.com.

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