2008-12-03 14:35:02 -

www.gelpro.com - GelPro®, the leading provider of premium gel filled anti-fatigue floor mats, announced today the launch of its first television campaign and unveiled a redesigned website. GelPro also introduced Cohn & Wolfe, Emblem Creative, Southwest Media Group, and Square One as new strategic agency partners. These agencies, in addition to longstanding partner, WMI, will be responsible for

evolving the integrated marketing communications efforts on behalf of the GelPro brand.
Collaborating for the first television campaign in support of the GelPro anti-fatigue floor mat, sister agencies Southwest Media Group and Square One, both based in Dallas, began working with GelPro in August. The partnership allowed Square One to capture the essence of the product visually for both current and prospective customers while Southwest Media Group strategically selected media outlets to best reach the target audience. The commercials began airing in early November and will continue to run on leading consumer networks such as Fine Living, Food Network and HGTV.
In coordination with this expanded advertising effort, GelPro worked with Austin-based Emblem Creative to design and implement a new web experience at www.gelpro.com. Emblem Creative also enhanced the GelPro site with an easier shopping process and interactive tools including a virtual kitchen.
"As GelPro continues to grow, it was important for us to strengthen our national and global reach by partnering with agencies of this caliber. These organizations have widespread consumer experience and have worked with many other elite brands," said Robb McMahan, Founder and CEO of GelPro. "Our new partners have demonstrated a commitment to understanding the fundamentals of the GelPro brand and have provided a vast amount of knowledge, creativity and counsel already."
In addition, GelPro is working with Cohn & Wolfe, a global public relations agency, tasked with escalating the consumer media relations program for the brand.
These new agencies join, WMI, based in New York City, which handles GelPro"s print advertising media buying.
About GelPro
GelPro® is the leading brand of premium gel filled anti-fatigue floor mats. Scientifically engineered with patented gel comfort technology, GelPro ergonomic floor mats reduce the discomfort of standing on hard flooring. GelPro also features a durable and stain-resistant synthetic fabric surface, appealing to those who value comfort and style in their home. A must-have accessory, GelPro anti-fatigue floor mats can be purchased at several top retailers including Bed Bath & Beyond, specialty retailers nationwide and at www.GelPro.com or by calling 1-866-GEL MATS (435-6287). The GelPro brand is owned and operated by Let"s Gel, Inc., a privately held company founded in Austin, TX.

Cohn & Wolfe Public Relations for GelPro

Erin Griffin, 512-542-2826

Erin.Griffin@cohnwolfe.com