2008-07-24 14:17:03 -
www.researchandmarkets.com - Research and Markets (www.researchandmarkets.com/research/1f0921/prepaid_and_gift) has announced the addition of the "Pre-paid and Gift Cards in the United States 2008" report to their offering.
In what is fast becoming a "cashless society," are U.S. consumers poised to further embrace prepaid and gift cards?
This report explores who uses these cards-when, where,
why and how, including:
- The most promising demographic segments and markets for prepaid and gift cards
- The impact of these cards on consumer-directed health care plans and college savings plans
- Uses while travelling
- Customization of look and message
- Broader usage among a wider range of merchants
- Use as sales incentives
- Features people find appealing and those they don't
Key Topics Covered:
Scope and Themes
What you need to know
Definition
Consumer survey data
Abbreviations
Terms
Executive Summary
Overview
Who is offering prepaid cards?
What are the opportunities?
The impact of prepaid cards
What are the challenges?
Potential for the market
Credit crunch may enhance prepaid card usage
Struggling economy may diminish use of specific retailer gift cards
Gift cards being used to stimulate business
Market Size and Forecast
Open-loop transactions and dollar volume
Closed-loop transactions and dollar volume
Figure 1: Open-loop and closed-loop prepaid summary, transactions and dollar value, 2006
Gift cards
Figure 2: Biggest issuers of gift cards, in alphabetical order, 2007
Competitive Context
Key points
Ongoing challenges to the industry
Major players
Finding wider distribution channels
Standardizing the industry
Does brand matter?
Gift cards as sales incentives
Figure 3: Most popular gift cards given as customer incentives, 2005
Partnering to distribute gift cards
"Smarter" gift cards
Gift cards for good works
Travel gift cards
Gift cards doing business
Customizing cards for business
Gift cards: growth of a "secondary" market
Marketing Channels
Key points
How are prepaid and gift cards distributed?
ATMs as new channel for prepaid gift cards
Prepaid and Gift Cards: Key Target Markets
Key points
Marketing to teens
How many gift cards are teens buying and how much do they spend?
Boys use gift cards more than girls
Can gift cards lead teens to prepaid cards?
Gift cards as wedding gifts
Prepaid cards for the foreign market
Prepaid cards for the unbanked or underbanked
How big is the unbanked market?
Who are the unbanked?
Figure 4: Unbanked, by immigrant group, 2007
Why don't these consumers use banks?
Figure 5: Major reasons reported for not holding a checking account, 2007
Can these unbanked or underbanked consumers be won over?
Who do the unbanked or underbanked do business with and why?
Targeting payroll business
Prepaid cards for healthcare
Prepaid cards for teachers
Prepaid cards for seniors
Market Drivers
Are consumers less willing to spend?
Can prepaid lead to better things?
Legislative developments
Innovation and Innovators
How are prepaid and gift card products developing?
Retailers capitalize on one-time opportunities
Responding to gas prices
Making card use more flexible
Innovative distribution channels - kiosks
Success with the unbanked
Prepaid cards linked to auto loans
Banks using gift cards as incentives
Gift cards that speak
Gift cards for the ultra wealthy
Virtual gift cards becoming more real
Group gift cards
Round gift cards
Advertising and Promotion
The Consumer - Those Buying and Those Receiving Gift Cards
Key points
Gift cards: how many are consumers buying?
For more information visit
www.researchandmarkets.com/research/1f0921/prepaid_and_gift
Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
