2008-05-29 13:15:20 -

- Baja Fresh Jerry De Lucia, 805-495-4704 jdelucia@bajafresh.com California-based Fresh Enterprises announced today it has hired Thomas Grady and Gene Savage as Directors of franchise development. Mr. Grady and Mr. Savage both bring many years of experience in helping organizations grow through franchise development.

"As we continue to grow our business, Mr. Grady and Mr. Savage have critical roles. Both gentlemen bring the knowledge and background to assist in the accelerated growth of the franchise portion of our business based on the high demand for both concepts," says James Walker, Chief Development officer for Baja Fresh and La Salsa restaurants.

Both Mr. Grady and Mr. Savage will be developing and opening locations for both Baja Fresh and La

Salsa restaurants within the commercial and non-commercial segment. Mr. Grady and Mr. Savage have over twenty years of food service sales experience with Baskin-Robbins, Dunkin Donuts and Edible Arrangements. Initially both gentlemen will target New York City, Atlanta, Washington DC, and Chicago.

About Baja Fresh

Founded in 1990 and headquartered in Thousand Oaks, Calif., Baja Fresh operates or franchises 289 restaurants nationwide, all featuring its fresh Mexican-inspired food, made to order and served in a hurry.

Baja Fresh was named as the Platinum award-winning Mexican Chain in America by Restaurants & Institutions Consumer's Choice in Chains study in July 2007. Learn more about Baja Fresh at www.bajafresh.com.

About La Salsa

In 1979 La Salsa first opened as a chain of Mexican "taquerias." These are neighborhood restaurants where locals and gourmets alike, gather to eat the "specialty of the house" - the soft tacos, which are so much a part of the Mexican culture. Today, La Salsa owns and operates an expanding chain of quick, casual restaurants specializing in tacos, burritos and other items served in the style of Mexico.

The hallmark of the La Salsa restaurants is the display kitchen and a fresh salsa bar, which allows customers to garnish their food with a wide variety of La Salsa's "signature" salsas and trimmings La Salsa's personalized approach combined with the Company's reputation for serving fresh, healthy food, provides a unique and consistent experience to a broad range of customers in the community. This approach results in significant positive word-of-mouth and repeat business. Learn more about La Salsa restaurants at www.lasalsa.com.

Mr. Thomas Grady and Mr. Gene Savage Will Have Critical Roles in
Helping Baja Fresh and La Salsa Accelerate Franchise Expansion