2008-07-16 18:30:20 -
This free 25-page guide, produced by marketing expert Jodi Kaplan, offers small business owners and entrepreneurs low-cost ways to promote their businesses. Many of the tips can be implemented free, or for as little as the price of a single stamp. The book is available for free download at http://www.kaplancopy.com/free_guide.html.. New York, NY - July 16, 2008 -KaplanCopy, a small business marketing and consulting firm, has published a free 25-page Small Business Marketing Guide. This e-book contains low-cost strategies to help small businesses and entrepreneurs get more appointments, increase their referrals, and stretch their marketing budgets. The ideas are easy to implement, and include tools and resources that most businesses
already have or use. It is a free download and can be obtained by visiting
www.kaplancopy.com/free_guide.html
The free e-book was produced by Jodi Kaplan, founder of KaplanCopy. "Marketing is the key to the success of any business. I'm excited to offer this new guide that can help small businesses promote themselves" explained Kaplan.
She continued, "Small business owners often struggle with their marketing because they are experts on their business, but lack marketing training or background. I wanted to create a tool that would provide marketing advice that was clear and easy-to-understand. Early feedback has been extremely positive. Several business coaches have already requested permission to distribute the e-book through their Web sites."
The e-book is designed specifically for small business owners, solo entrepreneurs, and start-ups that don't have a large in-house marketing staff and lack the resources to hire a large advertising agency. It is available for free download to anyone subscribing to KaplanCopy's free monthly Quick Tips newsletter at
www.kaplancopy.com/free_guide.html
For additional information about the Small Business Marketing Guide, contact Jodi Kaplan or visit
www.kaplancopy.com.
About KaplanCopy:
KaplanCopy fixes "broken" marketing. If your direct marketing is costing more money than it's making and people leave your Web site without buying, your marketing is broken. To fix it, visit www.kaplancopy.com for free articles, marketing resources, and information on marketing services.
The firm is located in New York City and was founded in 2003 by marketing expert Jodi Kaplan, who has over 20 years of marketing experience.
