2009-11-25 17:06:35 - Fast Market Research recommends "France Telecom" from Ovum, now available

France Telecom is Europe's third-largest operator by revenues. It holds a dominant position in the French market, as well as a number of other assets throughout Europe, the Middle East and Africa. France Telecom has just announced it is in negotiations with T-Mobile to combine the two UK businesses into a joint venture that would make it the dominant mobile operator in the UK. France Telecom has recently restructured at a group level, placing responsibility at a country level. This recognises the fact that it faces a different set of challenges in each of its markets, and therefore needs to develop an individual set of strategic goals for each. While it has seen some areas of poor performance, the changes

it is making to transform its business into a more agile, simple and sustainable proposition make it a force to be reckoned with. In this report, Mark Giles and Carrie Pawsey examine France Telecom's operational strategy and financial performance.

Report Table of Contents:

Executive summary
In a nutshell
Ovum view
Focus on maintaining leadership and growth
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
External environment
Competitive environment
Strategy analysis
Strategy objectives
Focus on attracting prepaid customers in Russia
Driving ARPU growth through VASs
Push the consumption of traditional (2G/2.5G-based) data services
Exploit the opportunity offered by 3G-enabled services
Gearing up to enter the converged services market
Expanding geographic footprint
Exploring other markets in the CIS
Establishing the MTS brand in India
Improved customer service to restrict churn
Operational analysis
Future outlook
Company information
Organisational structure
Financial summary
Segment analysis

List of Tables
Table 1: MTS's competitors in the CIS region
Table 2: MTS operational analysis
Table 3: MTS key financial indicators**
Table 4: MTS segment analysis*

List of Figures
Figure 1: MTS's operational structure

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