2010-07-24 02:57:38 - Fast Market Research recommends "Fragrances - Austria" from Euromonitor International, now available

As consumers grow increasingly self-confident and want to express their own personal style, sales of fragrances increased by 2% to reach EUR145mn in 2009 but decreased slightly in volume terms. The subsequent decrease in unit price implied that consumers were actually selecting more exquisite fragrances and applying them more sparingly.

Euromonitor International's Fragrances Products in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy

this report?

* Get a detailed picture of the Beauty and Personal Care industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Report Table of Contents:

Fragrances in Austria
Euromonitor International
June 2010
List of Contents and Tables
Executive Summary
Market Growth Continues in 2009 Despite Recession
'natural' Beauty and Personal Care Is the Key
Procter & Gamble, Beiersdorf and L'oreal Leading the Market
Parapharmacies/drugstores Are Most Trusted Channel
Forecast Growth Small But Positive
Key Trends and Developments
Brands Fighting for Leadership - Private Label Adding Pressure
'me' As Brand and Trademark
'natural' and 'green'
Online Sales Increasing
Ageing Population Or 'best Agers'?
Market Data
Table 1 Sales of Beauty and Personal Care by Sector: Value 2004-2009
Table 2 Sales of Beauty and Personal Care by Sector: % Value Growth 2004-2009
Table 3 Sales of Premium Cosmetics by Sector: Value 2004-2009
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2004-2009
Table 5 Beauty and Personal Care Company Shares by NBO 2005-2009
Table 6 Beauty and Personal Care Company Shares by GBO 2005-2009
Table 7 Beauty and Personal Care Brand Shares by GBN 2006-2009
Table 8 Penetration of Private Label by Sector 2004-2009
Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2004-2009
Table 10 Sales of Beauty and Personal Care by Sector and by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Beauty and Personal Care by Sector: Value 2009-2014
Table 12 Forecast Sales of Beauty and Personal Care by Sector: % Value Growth 2009-2014
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2009-2014
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Burnus GmbH
Strategic Direction
Key Facts
Summary 2 Burnus GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Burnus GmbH: Competitive Position 2009
Dm Drogeriemarkt GmbH
Strategic Direction
Key Facts
Summary 4 DM Drogeriemarkt GmbH: Key Facts
Summary 5 DM Drogeriemarkt GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 DM Drogeriemarkt GmbH: Competitive Position 2009
Dr Scheller Cosmetics AG
Strategic Direction
Key Facts
Summary 7 Dr Scheller Cosmetics AG: Key Facts
Summary 8 Dr Scheller Cosmetics AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Dr Scheller Cosmetics AG: Competitive Position 2009
Guhl Ikebana GmbH
Strategic Direction
Key Facts
Summary 10 Guhl Ikebana GmbH: Key Facts
Summary 11 Guhl Ikebana GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Guhl Ikebana GmbH: Competitive Position 2009
Kneipp Naturheilmittel GmbH Austria
Strategic Direction
Key Facts
Summary 13 KNEIPP Naturheilmittel GmbH Austria: Key Facts
Summary 14 KNEIPP Naturheilmittel GmbH Austria: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 KNEIPP Naturheilmittel GmbH Austria: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Retail Sales of Fragrances by Concentration 2005-2010
Table 16 Sales of Fragrances by Subsector: Value 2004-2009
Table 17 Sales of Fragrances by Subsector: % Value Growth 2004-2009
Table 18 Fragrances Company Shares 2005-2009
Table 19 Fragrances Brand Shares by GBN 2006-2009
Table 20 Men's Premium Fragrances Brand Shares by GBN 2006-2009
Table 21 Women's Premium Fragrances Brand Shares by GBN 2006-2009
Table 22 Forecast Sales of Fragrances by Subsector: Value 2009-2014
Table 23 Forecast Sales of Fragrances by Subsector: % Value Growth 2009-2014

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