2009-01-27 19:03:01 -

Widen Enterprises, a Madison, Wisconsin-based premedia services and software as a service provider, is proud to announce the acquisition of four distinguished new customers during the fourth quarter of 2008. Spacesaver Corporation, a leading storage systems manufacturer; Total Nonstop Action Wrestling, the high-risk, live-action athletic entertainment on Spike TV; American Crew, Inc., producer of men's grooming and styling products; and Black & Veatch, a leading global engineering, consulting and construction company, have all turned to Widen to centralize, safeguard and globally distribute brand assets and marketing materials via Widen hosted digital asset management solutions.


"As companies must find ways to cut budgets and better allocate resources to maximize their operational efficiency, marketers are leaning toward software as a

service deployments for digital asset management to improve productivity, save time and preserve quality," said Matthew Gonnering, Widen Vice President of Sales & Marketing. "The bottom line, companies can't stop marketing in these tough economic times, they just have to find ways to be more efficient. That's why companies like Widen exist."


Eric Schmidt, Director of Information Technology at Spacesaver Corporation recognizes another important consideration when selecting a digital asset management partner. "We think Widen's software is outstanding - as it met or exceeded all of our requirements. But it was the service and support Widen provides that made us feel like we could establish a long-term partnership and that was extremely important to us."


Widen has honed its more than 60 years of experience in premedia and color management specifically for the creative industry, assisting its clients with marketing execution, creative support and sales enablement through its inventive suite of web-based digital asset management applications. The Widen DAM solution provides marketing networks with real-time web-based access to the clients' digital asset libraries that subsequently eliminates added cost for hardware, software and upgrades.





Widen Enterprises

Jake Athey, 608/443-5472