2009-05-27 06:38:13 - fish4, the online portal to find jobs, homes, cars and holidays anywhere in the UK and White Label Dating, the provider of software and services that enable brands to create their own online dating sites, have today launched fish4love.

White Label Dating will provide the back-end systems, software, customer support and access to its extensive database for fish4’s new dating site. fish4love can be accessed through the fish4.co.uk website, allowing users to click through to search for thousands of men and women from all over the UK, looking for love or friendship or to meet like-minded people in their

area.

fish4 Marketing Director Lisa Walker said: “We are really excited about adding dating to our service. On-line dating is increasingly popular and the launch 0f fish4love will encourage yet more visitors to our site and bring further opportunities for advertisers to engage with our customers and drive revenue. We chose to partner with White Label Dating as the rate at which they convert site visitors to fee-paying subscribers is impressive.”

White Label Dating founder and chairman Ross Williams said: “It’s great to be adding fish4 to our portfolio of partners. fish4 is an established on-line brand that already offers a huge choice for customers across many different sectors. We are thrilled they have chosen to work with WLD to add dating to its offering.”

About fish4

fish4 is the UK’s largest classified website for jobs, homes and cars with over 4 million unique users per month*. The company was developed in 1999 and is owed by two of the biggest regional press groups: Newsquest Media Group and Trinity Mirror.

* Source: ABCe (Jobs) HBX (Homes/Cars) January 2009

About WhiteLabelDating.com

WhiteLabelDating.com, a subsidiary of Global Personals Limited, is a UK-based software company that enables partners to set up their own branded, online dating sites. WhiteLabelDating.com’s services include the provision of the back-end system requirements, software, billing and customer support, as well as database management.

For more information, please visit:

www.WhiteLabelDating.com

www.GlobalPersonals.co.uk

For further press information please contact Neil Beston, Sally Payne or Chloe Nicholls at Braben on 020 7566 2990 or whitelabeldating@braben.co.uk

For further information, or to speak with a fish4 spokesperson, please contact Lisa Walker at fish4 on 0208 600 7095 or lisa.walker@fish4.co.uk.