2008-09-17 23:37:05 -

- Federated Media Publishing Matthew DiPietro, 415-332-6955 mdipietro@federatedmedia.net Federated Media Publishing (FM), a next-generation media and publishing company, today unveiled the speaker list for the upcoming Conversational Marketing Summit (CM Summit) to be held October 15-16, 2008 at the Golden Gate Club in San Francisco, CA. The agenda features speakers spanning the entire digital media ecosystem including brand marketers, agencies, publishers, industry groups, academics and measurement companies.

-- What: CM Summit San Francisco

-- When: October 15-16, 2008

-- Where: Golden Gate Club, San Francisco, CA

-- Register: 2008cmsummitsf.eventbrite.com

"The goal of the CM Summit is to help brands and agencies explore, participate in, and leverage conversational media," said John Battelle, host of the

CM Summit and founder, chairman and CEO of Federated Media. "The speakers who have signed on to share their expertise represent a cross-section of industry leaders that grapple with these issues every day. Together, I hope we can provide some real, actionable intelligence to help the industry move forward."

Since the inaugural CM Summit in San Francisco in 2007, the event has quickly become the preeminent industry event on conversational media and marketing. The CM Summit offers sessions including keynotes, case studies and panel discussions on topics central to the digital media industry such as best practices in social media, brand engagement, conversational marketing metrics and measurement, integrated and cross-platform sponsorships, and much more. Video footage of the last CM Summit is available here: federatedmedia.net/events/cmsummitny2008.

Speakers include:

-- Jay Adelson, CEO, Digg.com

-- Hashem Bajwa, Digital Strategy Director, Goodby Silverstein & Partners

-- John Battelle, Chairman & CEO, Federated Media

-- Miles Beckett, CEO, EQAL

-- John Byrne, Executive Editor, BusinessWeek

-- Bill Capodanno, Director, Central Marketing, Microsoft

-- Justin Curtis, VP Creative Director, Grey SF

-- Laura Desmond, CEO, Starcom MediaVest Group, The Americas

-- Mark Dowley, Partner, Endeavor

-- Rick Farman, Principal, Superfly Presents

-- Jeff Flemings, SVP/Renaissance Planning, VivaKi

-- Gian Fulgoni, Chairman, comScore

-- Porter Gale, VP of Marketing, Virgin America

-- Seth Goldstein, CEO, socialmedia.com

-- Greg Goodfried, President and COO, EQAL

-- Scott Heiferman, CEO, Meetup

-- Mark Rolston, Chief Creative Officer, frog design

-- David Rosenblatt, Vice President, Google

-- Marc Ruxin, SVP, Director of Digital Strategy & Innovation, McCann WorldGroup

-- Dan Scheinman, SVP & General Manager, Media Solutions Group, Cisco

-- Deborah Schultz, Strategic Advisor, Social Media and Emerging Technologies

-- Michael Theodore, VP of Member Services, Interactive Advertising Bureau

-- Joseph Turow, Associate Dean for Graduate Studies, Annenberg School for Communication, University of Pennsylvania

About Federated Media

At FM, we believe great voices attract great audiences. We're in the business of supporting those voices by connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best: make compelling media. In so doing, we are creating federations of respected voices that prosper on their own terms. Current federations include Sports, Technology, Automotive, Business & Marketing, Media & Entertainment, Video Gaming, Graphics Arts, News 2.0, Lifestyle, Parenting and Green. For more information, please go to www.federatedmedia.net.

Product and service names mentioned herein are the trademarks of their respective owners.

Speakers Include Digital Media Industry Leaders and Luminaries
from the IAB, comScore, Cisco, BusinessWeek, Digg, McCann WorldGroup
and More