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Federal-Mogul's Champion® Brand Surpasses 100,000 Facebook 'Likes'

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Copyright © Thomson Reuters 2013. All rights reserved.
2013-01-09 14:00:31 -

Aggressive Digital Advertising Program, Grassroots Campaigns

                Driving Strong Connection with Younger Consumers

Southfield, Michigan, January 9, 2013.Federal-Mogul's iconic Champion(®) brand
of spark plugs, wipers and chemical additives has surpassed 100,000 "Likes" on
Facebook and is now adding hundreds of new fans each day as a result of an
aggressive digital advertising program and innovative grassroots marketing
initiatives. The brand's page, which features a
variety of contests and other opportunities to learn more about "Performance
Driven(TM)" Champion products, is quickly becoming one of the automotive parts
industry's most popular social media destinations.

"Millions of consumers and racing enthusiasts are connecting with Champion for
the first time through Facebook, our relationship with Kevin Harvick, the
'Search for 
a Champion' video contest and other grassroots programs," said Federal-Mogul Brand Strategy Manager Jessica Wynn. "The end result is that these consumers are far more likely to choose Champion spark plugs and other products for their automobiles, ATVs, snowmobiles, boats and lawn-and-garden equipment." The page highlights the brand's exclusive marketing relationship with Harvick, driver of the No. 29 Richard Childress Racing Chevrolet in the NASCAR(®) Sprint Cup Series. Harvick is in regular contact with Champion followers through the innovative monthly #ChampionChat social media series via Twitter, and, as well as his involvement as a judge in the "Search for a Champion" contest, which this year will award $125,000 in Champion sponsorships to racers who submitted two-minute video entries at Consumers who log on to the site and vote for their favorite videos are automatically entered into sweepstakes drawings for free Champion T-shirts and posters. For more information regarding the Champion brand's grassroots marketing programs, simply visit and To find the right Champion spark plug for any engine, simply use the convenient electronic catalog or - for non- automotive applications - the eCatalog for mobile devices. About Federal-Mogul Federal-Mogul Corporation designs, engineers, manufactures and distributes technologies to improve fuel economy, reduce emissions and enhance vehicle safety. The company serves the world's foremost original equipment manufacturers of automotive, commercial, aerospace, marine, rail and off-road vehicles; and industrial, agricultural and power-generation equipment.  The company also develops and distributes to the aftermarket an extensive product portfolio with more than 20 of the world's most recognized brands, including ANCO(®) wiper blades; Champion(®) spark plugs, wipers and filters; AE(®,) Fel-Pro(®), Goetze(®), Glyco(®), Nüral(®) and Payen(®) engine products; MOOG(®) chassis parts; and Ferodo(®) and Wagner(®) brake products. Federal-Mogul was founded in Detroit in 1899.  The company employs 45,000 people in 34 countries, and its worldwide headquarters is in Southfield, Michigan, United States.  For more information, please visit # # # CONTACT: Drew Shippy (330) 688-3500 Jim Burke (248) 354-4530 Champion Facebook Page: This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients. The owner of this announcement warrants that: (i) the releases contained herein are protected by copyright and other applicable laws; and (ii) they are solely responsible for the content, accuracy and originality of the information contained therein. Source: Federal-Mogul Corporation via Thomson Reuters ONE [HUG#1669149]

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