2013-01-09 14:00:31 -
Aggressive Digital Advertising Program, Grassroots Campaigns
Driving Strong Connection with Younger Consumers
Southfield, Michigan, January 9, 2013.Federal-Mogul's iconic Champion(®) brand
of spark plugs, wipers and chemical additives has surpassed 100,000 "Likes" on
Facebook and is now adding hundreds of new fans each day as a result of an
aggressive digital advertising program and innovative grassroots marketing
initiatives. The brand's www.facebook.com/championparts page, which features a
variety of contests and other opportunities to learn more about "Performance
Driven(TM)" Champion products, is quickly becoming one of the automotive parts
industry's most popular social media destinations.
"Millions of consumers and racing enthusiasts are connecting with Champion for
the first time through Facebook, our relationship with Kevin Harvick, the
'Search for a Champion' video contest and other grassroots programs," said
Federal-Mogul Brand Strategy Manager Jessica Wynn. "The end result is that these
consumers are far more likely to choose Champion spark plugs and other products
for their automobiles, ATVs, snowmobiles, boats and lawn-and-garden equipment."
The www.facebook.com/championparts page highlights the brand's exclusive
marketing relationship with Harvick, driver of the No. 29 Richard Childress
Racing Chevrolet in the NASCAR(®) Sprint Cup Series. Harvick is in regular
contact with Champion followers through the innovative monthly #ChampionChat
social media series via Twitter, Tweetchat.com and VYou.com, as well as his
involvement as a judge in the "Search for a Champion" contest, which this year
will award $125,000 in Champion sponsorships to racers who submitted two-minute
video entries at www.AlwaysaChampion.com. Consumers who log on to the site and
vote for their favorite videos are automatically entered into sweepstakes
drawings for free Champion T-shirts and posters.
For more information regarding the Champion brand's grassroots marketing
programs, simply visit www.facebook.com/championparts and
www.AlwaysaChampion.com. To find the right Champion spark plug for any engine,
simply use the convenient www.FMe-cat.com electronic catalog or - for non-
automotive applications - the www.GetChampion.mobi eCatalog for mobile devices.
About Federal-Mogul
Federal-Mogul Corporation designs, engineers, manufactures and distributes
technologies to improve fuel economy, reduce emissions and enhance vehicle
safety. The company serves the world's foremost original equipment manufacturers
of automotive, commercial, aerospace, marine, rail and off-road vehicles; and
industrial, agricultural and power-generation equipment. The company also
develops and distributes to the aftermarket an extensive product portfolio with
more than 20 of the world's most recognized brands, including ANCO(®) wiper
blades; Champion(®) spark plugs, wipers and filters; AE(®,) Fel-Pro(®),
Goetze(®), Glyco(®), Nüral(®) and Payen(®) engine products; MOOG(®) chassis
parts; and Ferodo(®) and Wagner(®) brake products. Federal-Mogul was founded in
Detroit in 1899. The company employs 45,000 people in 34 countries, and its
worldwide headquarters is in Southfield, Michigan, United States. For more
information, please visit www.federalmogul.com.
# # #
CONTACT:
Drew Shippy (330) 688-3500
Jim Burke (248) 354-4530
Champion Facebook Page:
hugin.info/151797/R/1669149/542246.jpg
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Federal-Mogul Corporation via Thomson Reuters ONE
[HUG#1669149]
