2010-03-11 19:09:01 -

TORONTO, ONTARIO -- (Marketwire) -- 03/11/10 -- As part of the company's "green hotels" initiative, throughout April Fairmont Hotels & Resorts will raise awareness and funds to protect endangered fish. Chefs in Fairmont dining rooms will demonstrate how good the alternatives can be by highlighting their favorite sustainable seafood : entrees. Dining room(i) guests will be invited to donate $1 (or local equivalent) to the National Geographic Society (NGS) in support of ocean conservation and the restoration of living marine resources.



Fairmont's commitment to ocean sustainability means working with reputable suppliers who purchase fish that are resilient to fishing pressure and harvested in ways that limit habitat damage.



The sustainability of marine species will be the focus at Doha, Qatar on March 13 when governments will meet to discuss endangered wildlife trade, which includes Atlantic and Mediterranean bluefin tuna.



In an effort to create more sustainable seafood menu items, in 2008, Fairmont removed bluefin tuna and Chilean sea bass from its menus - and began working with local seafood watch organizations, ensuring that Fairmont guests feast on a wide variety of fish caught or sourced in ways that contribute to their continued survival.



Fairmont Hotels & Resorts' dedication to the environment goes well beyond marine conservation. The luxury hotel brand maintains a comprehensive commitment to purchasing local, organic, sustainable food items whenever possible.



With a long commitment to developing "green hotels," environmental stewardship and responsible tourism, Fairmont is a sponsor of the National Geographic Mission Programs as well a member of the WWF global Climate Savers program.



(i) May not be applicable in all restaurants. Check with hotel for participating dining rooms.



ABOUT THE NATIONAL GEOGRAPHIC SOCIETY


For complete information on the National Geographic Society, please visit www.nationalgeographic.com/donate : .



ABOUT FAIRMONT HOTELS & RESORTS


A leader in the global hospitality industry, Fairmont Hotels & Resorts is a celebrated collection of 59 distinctive hotels, which includes iconic landmarks like The Fairmont San Francisco, Fairmont The Norfolk, Nairobi and Canada's Fairmont Banff Springs and more than 20 new properties in development, including London's The Savoy and the Fairmont Peace Hotel in Shanghai re-opening next year following extensive restoration programs. Fairmont hotels are one-of-a-kind properties where sophisticated travelers can discover culturally rich experiences that are authentic to the destination. Situated in some of the most exclusive and pristine areas in the world, Fairmont is committed to responsible tourism and is an industry leader in sustainable hotel management with its award-winning Green Partnership program.



Fairmont is owned by Fairmont Raffles Hotels International, a leading global hotel company with 94 hotels worldwide under the Raffles, Fairmont and Swissotel brands. The company also manages Fairmont and Raffles branded Residences, Estates and luxury private residence club properties. For more information or reservations, please call 1-800-441-1414 or visit www.fairmont.com : .

Contacts:
Fairmont Hotels and Resorts
Lori Holland
212/715-7098
lori.holland@fairmont.com :

Fairmont Hotels and Resorts
Mike Taylor
416/874-2457
mike.taylor@fairmont.com :
www.fairmont.com :