2008-06-16 22:18:33 -

www.topazpartners.com - Topaz Partners Susan Koutalakis, 781-404-2412 skoutalakis@topazpartners.com Topaz Partners, a leader in personal and business technology public relations, announced today that Fairchild Semiconductor (www.fairchildsemi.com) has named Topaz as the company's PR agency in North America.

Topaz is closely working with Fairchild Semiconductor, as well as the company's other PR agencies worldwide, to support ongoing efforts to promote the

company's position as a thought and industry leader providing a broad range of power semiconductor products for the portable, computing, communications, consumer, industrial and automotive industries. Fairchild also supplies an extensive portfolio of signal path products.

Fairchild has a history of leading-edge innovation that continues today through the design and development of high performance, innovative power analog, power discrete, and optoelectronic components to optimize energy efficiency. Topaz's work with Fairchild includes issues-driven and announcement-driven media and analyst relations, article and speaking opportunity placement and online communications support.

"Fairchild and Topaz Partners are working together in North America to reinforce our position as a leader in semiconductor technology that power a wide range of products," said Andrea Mirenda, vice president, marketing at Fairchild Semiconductor. "We chose Topaz because of their experience working with companies across the technology arena and their relationships with the media, analysts and online influencers that cover this space."

"Topaz is excited to have the opportunity to support Fairchild Semiconductor, a company with a rich history of innovation in technology and, more importantly, an important place in today's efforts to address one of the greatest obstacles our world faces - improving energy efficiency in the electronic devices we use by reducing energy consumption through leading-edge semiconductor technology," said Topaz principal partner Tony Sapienza, "The Topaz team is already working with Fairchild to bring this story to a broader audience across North America."

About Topaz Partners

Topaz Partners is a leader in the evolving world of personal and business technology public relations, integrating mainstream media with consumer-generated media strategies to address the unique needs of technology companies. For more information, visit Topaz on the Web at www.topazpartners.com or call (781) 404-2400.

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